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Manager - F&B Marketing

Meraas Holding

Posted on January 15, 2020

8 - 10 years Dubai - United Arab Emirates

Any Graduation. Any Nationality

Opening 01

Job Description

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We are looking for a Manager - F&B Marketing to join our Marketing team.
The Manager F&B Marketing will be responsible to manage, activate and report all marketing and communication s activities in relation to the Food & Beverages department.
Strategizing, planning and launching of concepts across multiple destinations
Developing the F&B marketing strategy, including but not limited to the preparation and implementation of the marketing calendar, campaigns, promotions and events.
Assessing F&B marketing activities and tracking effect of campaigns, promotions, etc. on business performance.
Developing communication and branding materials & ensuring adherence to the brand guidelines (menus, in restaurant promos etc.).
Managing the marketing budget for portfolio and the appropriate allocation of resources.
Identifying and evaluating customer research, market conditions, competitor data and implement marketing plan changes as needed.
Gathering market and consumer insights and ensure segmentation and lifecycle by restaurant.
Managing all content related to the brand portfolio including ensuring consistency across all platforms such as websites, social media, and other online and offline platforms.
Handling promptly all media / related customer enquiries and maximizing their value.
Reviewing the effectiveness of current offers and activities and suggesting recommendations for enhancing marketing activities among the key target audience
Researching, developing and implementing as appropriate sales and marketing channels and initiatives including, digital, social and third-party referrals systems and networks to support communications and customer acquisition/conversion.
Preference will be given to qualified candidates who meet the below requirements:
Bachelor s Degree or any related marketing qualification.
8 - 10 years of relevant experience, with F&B experience.
Excellent communication, problem solving and organization skills.

Real Estate

Chefs / F&B / Housekeeping / Front Desk

Desired Candidate Profile

About Meraas:
Meraas is a Dubai-based conglomerate that aims to enhance the emirate s cityscape with a human-centric approach to developing assets in the real estate, tourism, hospitality, F&B, retail, leisure and entertainment, technology, maritime, and healthcare sectors.
Meraas pursues its mission to build creative urban culture where thriving communities can take root. Among its investments are some of the most admired real-estate properties in premium locations, such as Bluewaters Residences, Bvlgari Residences, Cherrywoods, City Walk Residences, Nikki Beach Residences, Port de La Mer Residences, Villa Amalfi, and Zabeel Saray Royal Residence.
The company s portfolio comprises over 80 million square feet of total developed land, more than 3,500 homes, 2,000 retail units, and 15 landmark destinations, including Al Seef, Bluewaters, Boxpark, City Walk, Dubai Harbour, Jumeira Bay, Kite Beach, La Mer, Last Exit, Pearl Jumeira, The Beach and The Outlet Village.


Manager - F&B Marketing


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Meraas Holding

Meraas is a holding company based in the Emirate of Dubai. The company has its operations spread across various crucial macroeconomic sectors such as food, leisure, retail, hospitality, education and health. It has a pool of some of the best creative and engineering talents from across the world which takes pride in creating world-class projects. Some of the projects delivered by the company include City Walk, Boxpark, The Beach, Jumeira Bay, Bluewaters, Last Exit, La Mer, Pearl Jumeira, Marsa Al Seef and The Outlet Village.

The mission of the company is to create a better city for people to live, work and visit. Towards this end, the company designs diverse concepts and places with an aim to attract more tourists and enable residents to do more interesting things in the city.

Meraas offers exciting career opportunities that are both challenging and rewarding to deserving professionals. The company provides ample opportunities to its employees to develop skills and build capabilities which ultimately contributes to their overall career growth.

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