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Manager, Product Development


Posted on April 24, 2019

8 - 9 years Bahrain - Bahrain

Any Graduation. Any Nationality

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Job Description

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Department : Sales & Marketing
Line Manager : Chief Commercial Officer
Major Duties
Proactively monitor-changing market needs and creatively develop and manage new P&S development cycle. Plan, manage and control the lifecycle of a given product family in order to maximize the growth, product revenues, profitability and customer satisfaction.

Major Duties
• Ensure sales revenue targets, profit targets, market share and market penetration for products and services, as set within the designated product family and in all target markets, are achieved.
• Ensure monitoring, meeting and reporting on customer satisfaction, market and revenue performance for the product family in accordance with targeted standards & objectives and take corrective actions, as
• Set and manage the budget in accordance with corporate Business plan on time and on- budget.
• Ensure developing & managing the product family strategy, objectives and Business
• Ensure that substitution and cannibalization of products & services are always kept to the minimum and/or as
• Ensure availability of competitive products & services in a competitive market
• Ensure setting and agreeing with Sales & Account Management teams revenue targets & market shares for the product family, monitor performance and take corrective
• Increase reliability/C.S. and faults of product as
• Decrease churn of product as
• Develop and manage product family business plans, budgets and performance for all products, including total product quality, SLAs, and identification of target gaps and inconsistencies.
• Monitor and ensure that all revenue goals and customer satisfaction objectives are met through allocating work to P & S management
• Manage market position, customer expectations and target
• Set service level KPIs (Key Performance Indicators) according to Telecom industry best practices
• Maximise P & S family life cycle value through managing and controlling channel and distribution performance, minimizing product cannibalization, repositioning P&S portfolio offerings, initiating/monitoring related marcom activities, bundling/packaging of various P & S and controlling withdrawal and substitution at the end of the life
• Effective management of the product life cycle of all products within the family.
• Motivate, train, coach and develop subordinate
• Utilise the resources and enhance the skills & knowledge required by product management strategies.
• Participate and contribute the creation and development of new products ideation and development.
• Develop specific products that satisfy customer needs, and meet profit targets, and budgetary objectives in a competitive market
• Develop and deploy new P&S are aligned with the priorities of P&S development, P&S management and P&S marketing support
• Manage the enhancement and the development of existing P&S in coordination with P&S management, network development & network
• Create product development team(s) (PDT), for P&S development form preliminary investigation stage to stable
• Coordinate and support the provision of solutions and technical consultancy to the Account Managers, Solution Specialist to support bids, new product development, P&S enhancements and P&S
• Build and maintain relationship/partnership with relevant technology suppliers to identify opportunities and provide valuable customer solutions.
• Develop and test solutions, products, services and system integration to meet the changing requirement of the existing customers and the demands of the new
• Establish effective channels in order to gain competitive advantage
Contacts :
External Interfaces
Vendors, Suppliers, Partners & alliances, Customers, Regulators, PTT s.
Internal Interfaces
Sales & Delivery, Account management, Cross-BU functional managers, Network Management, IT, Network Development, Procurement, Legal and Regulatory Affairs, Quality Control, Internal Auditors & Customer Support, and Finance.
Contacts within P&S Unit within Market Development, Market Research, Marcom, other Product Family managers and Product Development teams.
Equipment & Materials
• Personal
• Data systems
• Capacity records
• Portfolio and budget reporting
• Product records and procedures
• Performance Management records
• Channel and distribution records
• Product definitions
• Service Level Agreements (SLAs)
• New product development budget reports
• New product and performance reports
• Marketing plans
• Price/costing analysis
• P & S definition/specifications
• Business cases
Problem Solving
Problems associated with the following issues:
• Product development delays
• Failure of product to meet performance criteria fluctuations in development budget
• Product and service enhancement, growth, maximization and retention in the market
• Fluctuations in Business performance
• Customer satisfaction
• Failure to meet SLA s
• Competitive pressures
• Meeting revenue targets, profit targets and business plan
• Cross-products cannibalization and substitution
• Priorities & targets conflict with the Sales & Account Management teams
• Pressures of Industry Regulator
Decision Making
Decisions related to the following issues:-
• Ideation, definition and specification of new product
• Contribute in settings P&S roadmap
• Filtration and privatization of ideas
• Plan and implement product development
• Improve new product development process
• Negotiations with suppliers, vendors, partners and alliances
• Product and service delivery
• Set and manage the Family P&S
• Minor product
• Contributing to P&S pricing, bundling and packaging
• Customer
• Impact on market and competitors
• Leading, assessing and developing staff through carrying out performance management reviews and arranging training & development
• Set & Manage P&S Family Diversification strategy
• End of life for unprofitable
• Contribute in adopting suitable cost structures to ensure P&S profitability


Sales / Business Development

Desired Candidate Profile

Skills & Qualification
Required Experience/Qualification
BA in Business studies / marketing. MBA preferably in strategic planning with an all-encompassing knowledge of marketing, specifically product management. He/she will have a demonstrable track record of developing and leading a marketing team in a Telecom market. Specific experience is detailed below:
• At least 8 years experience in product management, brand management, marketing management and some financial knowledge
• Minimum 5 years experience in telecommunications
• Ability to translate business needs into products strategies
• Business case development experience
• Marketing Plan development experience
• Channel Marketing/Retail experience
• Demonstrated competencies in the areas of conceptual and strategic thinking
• Demonstrated competencies in conducting public presentations & demonstrations to market P&S.
• Budgetary planning and control
• Total Life Cycle product development and management
• Market and Competitor Analysis
• Conceptual knowledge of Telecom industry legacy services and emerging trends (, Telecommunications Medias & Telecommunication Protocols )
• Product Marketing Skills (Positioning, Labeling and promotion)
• Ability to work independently
• Ability to work in fast-paced environment
• Attention to detail
• Out of the box thinker with positive attitude
• Team management and people development skills
• Business planning skills
• Excellent negotiations skills
• Understanding of regulatory environment


Manager Product Development Manufacturing

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