Marketing Administrator

Client of Talentmate

The role of a Marketing Administrator is crucial in ensuring the seamless execution of marketing initiatives within an organization. A Marketing Administrator is responsible for coordinating various marketing projects and ensuring that all aspects of marketing campaigns are running smoothly and efficiently. This professional often acts as the backbone of the marketing team, supporting the department through meticulous planning and organization. The Marketing Administrator collaborates with team members to generate compelling marketing materials, manage budgets, and ensure that deadlines are met. The ideal candidate is detail-oriented, adept in utilizing marketing tools, and possesses strong communication skills. They have the ability to multitask across several projects, manage marketing databases, and create engaging marketing content that resonates with the target audience.

Responsibilities

• Coordinate marketing projects and events from inception to completion.
• Develop and maintain marketing databases with accurate and current information.
• Collaborate with the marketing team to produce engaging promotional materials.
• Assist in the preparation and execution of marketing campaigns.
• Analyze marketing data and generate reports to inform strategic decisions.
• Manage marketing stationery and promotional item stocks efficiently.
• Support the management of social media platforms and online presence.
• Ensure marketing budgets are adhered to and report discrepancies promptly.
• Organize and maintain a marketing calendar to track key activities and deadlines.
• Facilitate the scheduling and logistics of marketing meetings and appointments.
• Monitor competitors' marketing activities and report insights to the team.
• Provide administrative support to senior marketing staff as required.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing administration or a similar support role.
• Strong proficiency in Microsoft Office Suite, including Excel and Word.
• Excellent communication and organizational skills with attention to detail.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Familiarity with marketing software and social media platforms is a plus.
• Strong analytical skills to interpret marketing data effectively.