Marketing and Content Executive Four Seasons Hotel

PR, CONTENT & SOCIAL MEDIA

• Shoot and edit photos and videos for social media use and other platforms
• To be proficient in FinalCut Pro X, Adobe Premiere Pro or Davinci Resolve
• To generate content ideas to highlight various products and services
• Write social media posts and prepare the content calendar for the main hotel channels
• Monitor all engagement activity across hotel s social media accounts - Instagram, Facebook, and Twitter
• Review media, content creators and influencer requests, provide recommendations
• Coordinate media stays, restaurant and spa reservations
• Manage the press room and image library
• Using company platforms, measure and report on social media and digital statistics
• Weekly summary of press coverage for internal distribution

MARKETING RESPONSIBILITIES

• Design in-house collateral including flyers, menus, posters and hotel screen banners
• Manage the e-newsletter plan, development and EDMs for hotel products and services, ensuring regular and timely distribution to relevant guest channels.
• Monitor, review and report on all marketing and PR activity and results.
• Manage the supply chain and timelines of print projects including costs, design and copy
• Manage hotel communications including signage for public spaces, elevator screens, in-room TVs, in-room screens and drafting in-room guest letters
• Coordinate professional video and photography shoots as needed
• With the assistance of Marketing & PR Manager, brief media plans, write creative briefs and retouching briefs
• Manage and update content on the company s website and mobile app
• Manage and ensure up-to-date information on hotel and partner websites
• Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee
• Ensure that all hotel promotions, advertising, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation

What you bring

• Excellent verbal and written English
• Previous experience in creative writing - blogs, website copy, press releases
• Thorough understanding of the social media environment and its evolving shape. Awareness of the latest tools, platforms, and best practices.
• Proficiency in Adobe applications such as Photoshop, InDesign, illustrator
• Previous experience in managing photoshoots
• Photography / videography experience either professionally or as a hobby and have a knack for creativity