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Marketing and PR Executive

Tips and Toes Beauty and Spa Centre

Posted on October 21, 2019

3 - 5 years AED 10,000 - 13,000 ($2,700 - $3,511) Dubai - United Arab Emirates

Bachelor of Business Administration(Management), Bachelor of Arts(PR/Advertising). Any Arabic National

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Job Description

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Job Purpose:

The Marketing and PR Executive will be responsible for developing, implementing, tracking and optimising Tips and Toes Public Relations and Digital Marketing Strategies.


• Develop effective PR plans using appropriate strategies and tactics.

• Organize and coordinate PR activities to maximize company exposure.

•Analyise results of PR campaigns and prepare reports.

•Plan and execute all website, email, social media content and advertising campaigns (social media and SEM) – brand, monthly offers, e-commerce in order to maximise traffic and conversions.

•Plan and create monthly e-commerce offers – offer proposal, content (visual and textual).

•Work closely with agencies on creating advertising content for targeted audience on social media and Google Search.

•Monitor, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

•Map and plan a comprehensive visitor’s online journey and collaborate with internal and external teams to create a website focusing on user experience (UX).

•Identify latest digital trends and collect insights on new technologies to keep the company at the forefront of digital developments.

•Create brief and project documentation and, together with internal and external stakeholders, build and maintain fully functional e-commerce platform for the brand.

•Optimize digital spend and performance based on the campaign results and insights.

•Brainstorm new and creative growth strategies and plan, execute, and measure experiments and conversion tests.

•Utilize strong analytical ability and evaluate end-to-end customer experience across multiple channels and customer touch points.

•Create onsite and advertising content.

•Plan, create and schedule monthly and ad hoc mailers and monitor email marketing performance.

•Develop plans and calendars for online offer promotions across all channels – owned and earned – in alignment with the overall strategy.

•Plan, organize and oversee photo shoots and video shoots.

Fitness / Wellness / Gym / Salon / Spa

Desired Candidate Profile

What you need to succeed in this role:

• Strong media/influencers relations.
• Excellent English communication skills.
• Ability to build strong relationships with key people or organisations.
•Forward-thinking creative-minded person.


Marketing Public Relations Digital Marketing Analyst

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Tips and Toes Beauty and Spa Centre

With 34 branches located across four emirates and the Kingdom of Saudi Arabia, Tips & Toes is the Middle East’s largest and most successful salon and spa chain. From employing the most talented technicians and therapists to providing ongoing training at its in-house training academies, Tips & Toes is committed to delivering five-star service and spa treatments at prices that are accessible to all.
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