Marketing Director
Client of Betting Jobs
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Posted 10 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- Brand Strategy: Drive the evolution of a bold, recognizable brand that stands out in the global iGaming and crypto landscape.
- Social & Community: Build a high-impact presence across Twitch, Reddit, TikTok, X/Twitter, Discord, Telegram, and more.
- Creator/Streamer Partnerships: Lead collaborations with Twitch and YouTube casino streamers, influencers, and crypto-native creators.
- Campaign Leadership: Launch data-driven, high-performance marketing campaigns focused on acquisition, retention, and engagement.
- Data, Analytics & Growth: Use insights, KPIs, and funnel data to scale efficiently and continually improve ROI.
- Market Expansion: Identify new international opportunities and stay ahead of trends in iGaming, crypto, and digital entertainment.
- Team Leadership: Build and manage a creative, agile marketing team across content, paid, creative, and community roles.
Desired Candidate Profile
Requirements:
- 5+ years in senior marketing, ideally within iGaming, crypto, esports, online entertainment, or high-growth digital brands.
- Deep understanding of modern customer acquisition marketing techniques.
- Strong background in influencer/streamer marketing and community-driven brand building.
- A creative marketer with a data-first mindset comfortable managing budgets, performance channels, and KPIs.
- Dubai-based (or willing to relocate) and able to work closely with leadership teams onsite.
- Comfortable in a fast-paced startup culture and able to execute big ideas with speed and precision.
Company Industry
Department / Functional Area
Keywords
- Marketing Director
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Client of Betting Jobs