Develop and implement the corporate marketing communications programs and plans, in alignment with the Company s vision and strategic objectives.
Review the effectiveness of current programs and suggest recommendations for enhancing marketing activities and the Company s reputation amongst its key target audience.
Advise and implement internal and external communications policies and procedures in line with Company s overall objectives.
Lead the development of corporate presentations, brochures, and information on the Company s website to help build and promote better understanding of corporate strategies and objectives.
Manage the development and dissemination of media materials including the annual reports, newsletters and other publications in compliance with company s corporate visual identity.
Establish and develop the company s corporate relationships with all print, broadcast and web-based media, including consumer press.
Develop and maintain strong public relations with the government agencies, private organizations, media and public relations agencies.
Act as the primary point of contact for the handling of all local and regional media inquiries and requests for information to ensure consistency, co-ordination, accuracy and integrity of responses.
Develop crisis-management communications planning, readiness and response capabilities consistent with corporate guidelines.
Activate and improve brand awareness amongst target customer segments
Maintain effectiveness of external stakeholder relationship management programs.
Enhance media coverage for restaurant openings and product launches.
Ensure effectiveness and outreach of Company communications.
Develop the annual marketing calendars, campaigns, promotions and events, and execute with excellence.
Act as the company Marketing agent, engaging with external stakeholders including media representatives and potential and future clients to build strong strategic partnerships.
Conduct general market research to understand current and future trends and to track competitor marketing activities.
Develops Marketing analytics to demonstrate delivery of return on investment (ROI)
Design, develop and control the Marketing budget and the appropriate allocation of resources.
To perform other duties as instructed which contribute to the effective marketing of the company s restaurants.
Management/Leadership Responsibilities :
Manage, motivate and develop team members through a leading by example approach.
Review the latest creative resources to remain updated with current creative trends and styles.
Maintain the image, standards and principles of the organization at all times.
Maintain strict confidentiality of all design related documents.
Ensure that the Marketing team creates and executes all programs / plans in accordance with Company defined parameters.
Excellent communication skills in English
Fluent Arabic Speaker (desirable).
Proven experience in GCC as a Marketing Director (or equivalent) within the F&B industry, overseeing GCC-wide operations.
Excellent leadership and organizational skills with proven experience of managing cultural diversity.
Proven experience of building a Marketing department and team from the ground up (circa 10 team members), with an ability to challenge the status quo.
Expert knowledge of best practices whose proactive approach delivers competitive edge.
Highly creative, strategic, out-of-the-box thinker who has the ability to see the bigger-picture whilst constantly seeking innovative ways to maximize Marketing ROI.
Dynamic, energetic team player with excellent communication and interpersonal skills.
Strong stakeholder-management skills; comfortable interacting at all levels from Senior/Exec level management to junior team members
Fully familiar with current digital marketing techniques, best practices and social media platforms.
Results-focused with the ability to develop positive improvement & change
Interested candidate can apply with your updated resume