Duties and Responsibilities
Manage, execute and measure on-line and off-line product line communications activities with respect to product launches and promotions that includes developing digital assets such as content and influencer reviews, digital and social marketing campaigns, email marketing and events.
Define and understand target audiences through digital marketing data analysis and develop relevant marketing programs.
Create and establish messaging and content that differentiates our products in the market and turns value propositions into effective communications. Content includes product descriptions, videos, graphics, infographics, case studies, sales sheets, white papers and more.
Manage review and influencer programs. Track and determine effectiveness and resulting sales.
Support new product introduction activities through the creation of messaging and positioning for B2B products, recommending and delivering content for successful product launches.
Develop and measure email campaigns to deliver leads and to further nurture target audiences. Knowledge of Marketing Automations tools such as Hubspot with interfaces to Salesforce.
Develop tools to support sales, provide differentiation and capture competitive advantages.
Support events and the development of thought-leadership initiatives, including exhibitions, seminars and other PR opportunities.
Maintain social media platforms and post/develop quality content on Twitter, Facebook, Instagram and LinkedIn.
Manage the creation, execution and optimization of strategic B2B marketing initiatives, including channel partner programs and sales campaigns.
Experience with creating Video Contents & Case Studies.