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Marketing Executive - Dylan Candy Bar

Chalhoub Group

Posted on May 15, 2018

2 - 3 years Al Kuwait - Kuwait

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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Marketing Executive - Dylan Candy Bar
Job Summary
The Marketing Executive provides professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. She/ he interprets, adapts and plans brand marketing plans, keeping in mind the brand standards and budgets.
In their endeavor to excellence, the fundamental values all our employees must possess are Commitment, Integrity, Empathy and Flexibility
Main Responsibilities
• Marketing and Promotional Plans
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand s marketing departments
• Handle the marketing plan forecast and the marketing plan orders
• Follow up closely on the plans implementation, schedule and activities in all concerned markets
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
• Work in coordination with commercial team and list objectives for main customers
• Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Organise, attend events, and exhibitions
• Secure sponsorship to assist with the publicity and funding of marketing projects
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns.
_____ %
• Suppliers/Customer Relationship
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager
• Communicate all required information about animation / visibility to the suppliers
• Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
• Meet and discuss with local suppliers for all marketing bookings and animations
• Send the catalogues, new price lists and miscellaneous information to the customers.
_____ %
• Advertising and Promotional activities
• Define the media and PR plan by briefing the advertising agency
• Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
• Splitting the media investments by product line and by media support to respect the brand s media strategy and the total budget initially set by the Area Manager/ Department Manager
• Coordinate with advertising agencies and clients on media plans
• Prepare monthly updated report of expenses
• Liaise with the different department (regional marketing team, Euro RSCG) to build the latter
• Prepare monthly management report comparing the budget verses the stock
• Handle translation of all the documents.
_____ %
• Customer data base
• Build, maintain and update good database (CRM) through consolidate information from shop floors.
_____ %
Ideal Profile
Education
University Degree in Business or Marketing
Previous Experience
Min 2 years of relevant experience
Linguistic Skills
English
n Excellent Good Fair Preferable Not Required
Arabic
Excellent n Good Fair Preferable Not Required
French
Excellent Good Fair n Preferable Not Required
Behavioural Competencies
Achievement Drive and Initiative
The drive to meet and exceed goals and standards of excellence in spite of obstacles, lack of support, opposition or discouragement; the ability to take prompt actions to achieve goals beyond requirements, to seek out new responsibilities and acts on opportunities
Level 3
• Uses initiative to act on opportunities
• Sets self and others stretching but achievable goals
• Displays an improvement-focused attitude, finding ways to get the job done simpler, faster and better
• Seeks out and/or accepts additional responsibilities in the context of the job
Analytical Thinking and Problem Solving
The ability to approach data and situations logically, to break down problems into their component parts and look for underlying causes or thinking through the consequences of different courses of action
Level 3
• Recognizes the likely causes of events/problems
• Uses straightforward and proven methods in order to investigate and analyze data accurately and thoroughly
• Uses judgment critically, takes a logical approach to problems and thinks with reason
• Puts a problem in context, recognizes risks and understands situational variables
• Breaks down problems and activities into smaller and more manageable parts
• Creates effective and timely solutions
Communication
The ability to plan and deliver communications in an impactful, persuasive and tactful way
Level 3
• Able to hold attention of others
• Identifies, interprets and presents high impact information in an effective manner
• Responds quickly to breakdowns in communication
• Anticipates what approach will appeal to a particular audience
Concern for Quality
The ability to check processes and tasks accurately and to ensure high quality standards and output
Level 3
• Displays concern for order and quality
• Requests feedback on the accuracy and quality of presentation of a piece of work
• Provides precise information in a exploitable form to others who need to act on it
• Focuses on the details of work when it is necessary to identify risks or problems
Partnering and Team Working
The ability to build and maintain positive and effective relationships as well as to value the opinion of others



Retail

Desired Candidate Profile

Level 3
• Shares own experiences, ideas and views with colleagues
• Works well in teams that represent a mix of opinions and approaches and understands that all members of a team are necessary to accomplish the work
Planning and Organizing
The ability to plan and prioritize work to manage time effectively and accomplish assigned tasks
Level 3
• Determines short- or long-term goals and strategies to achieve them
• Contributes to defining and delivering deliverables
• Works effectively even under short deadlines
• Performs tasks quickly and efficiently according to their urgency
• Uses appropriate record keeping methods
Key Technical Competencies
Commercial Flair
The drive to identify and seize commercial opportunities
Level 3
• Knows who the company s primary competitors are
• Identifies and seizes profitable commercial opportunities
• Sees when there is a potential to win market share or enter a new market
• Keeps abreast of business, industry and market information that may reveal business opportunities
Marketing
The ability to persuade, generate interest and enhance demand for the organization s products and services
Level 3
• Develops simple marketing plans and communication materials for new products
• Conducts and analyses market research in order to determine and monitor competitiveness
• Assesses market dynamics and trends and seeks opportunities for market growth and customer s satisfaction
Office Technology
The ability to use computer software and applications
Level 3
• Actively seeks to extend competence in information systems
• Demonstrates comprehensive knowledge of information technology and applies it in work assignments
Presentation Skills
The ability to communicate and deliver thoughts and ideas effectively, using a variety of tools and mediums
Level 3
• Is able to change style and tactics to maintain group focus
• Communicates effectively on both simple and complex topics
• Gives interesting and well-received formal and informal presentations to large and small groups
• Maintains group focus with fresh information and appealing narrative
Technical Expertise
Level 3
The ability to demonstrate and apply professional/ technical expertise/ knowledge for the role or position
In-depth knowledge and skill in Marketing:
• Understands more advanced aspects of primary area of specialization as well as the fundamental concepts of related disciplines
• Serves as internal consultant in the area of expertise and shares knowledge with staff
• Continues to seeks new and improved methods and systems for accomplishing the work of the unit
• Keeps abreast of new developments in area of professional discipline and job knowledge and seeks to develop him/herself professionally
• Demonstrates comprehensive understanding and knowledge of the current guidelines and HR management tools and utilizes these regularly in work assignments
Demonstrate in-depth knowledge of:
• Forecasting and tracking marketing trends, analyzing collected data
• Conduct research on consumer opinions and marketing strategies
• Principles of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Forecasting orders sheets for marketing and PR plans
• Developing media budgets, media briefs and media plans.
Job Segment:
Merchandising, Market Research, PR, Advertising, Marketing, Retail

Keywords

Market research Media relations CRM Marketing strategy Customer relationship advertising agency Brand positioning Merchandising Stores sponsorship

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Chalhoub Group

Established in 1955, the Chalhoub Group has grown to become one of the leading partners for luxury across the Middle East. Based in Dubai, the company offers expert retail, distribution and marketing services for luxury brands. Over the years, the Group has made its mark as one of the major players in the beauty, fashion and gift sectors of the Middle East region. For its commitment towards promoting sustainable business, the Chalhoub Group has been awarded the CSR Label from the Dubai Chamber of Commerce for three consecutive years from 2013 to 2015. It has also been accepted as a new member of the United Nations Global Compact Community.



The group is committed to building brands in the Middle East by providing excellent services to its partners and outstanding experience to its customers. The group’s passionate team of professionals assists in the same by blending their expertise and intimate knowledge of luxury.



The Chalhoub Group has a staff of more than 12000 people spread across over 650 retail stores situated in 14 countries. The rapidly growing group is constantly on a look out to expand its workforce by adding more highly skilled and dedicated professionals to its team. The company attributes its success to its employees and goes an extra mile in providing career development opportunities to those who are passionate about their work.
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