Marketing Executive

#ABtalks

As a Marketing Executive at #ABtalks, you will lead the creative growth and visibility of the brand s merchandise line from card games to apparel and future products. This role blends marketing strategy, product positioning, and creative execution to expand reach, drive sales, and strengthen #ABtalks connection with its audience. You ll be responsible for turning ideas into impactful campaigns, building collaborations, and keeping merchandise fresh, relevant, and aligned with the brand s values.

What You ll Do:

Marketing & Campaigns

• Develop and execute marketing campaigns that position #ABtalks merchandise as a core part of the brand experience.
• Create bold, innovative campaigns and collaborations that set merchandise apart in the market.
• Plan seasonal/limited drops and update existing product lines (e.g., refreshing t-shirts, new editions of the card game).
• Manage social media presence for merch, especially TikTok, with a focus on community and engagement.

Marketing Strategy & Development

• Ensure marketing design of merchandise, quality, and packaging meet #ABtalks creative and brand standards.
• Work closely with the design team to develop new concepts, seasonal collections, and product updates.
• Position the card game and other products as unique, meaningful offerings that reflect the values of #ABtalks.

Partnerships & Collaborations

• Identify and propose strategic partnerships, activations, or collaborations whether small or bold, mainstream or unconventional that can expand merch visibility and drive sales.
• Develop and pitch creative proposals for opportunities that align with the brand.

E-commerce & Shopify

• Manage and update the #ABtalks Shopify website with support from the design team (product pages, banners, visuals).
• Track sales and customer insights to improve strategies.
• Implement offers, bundles, or promotions to increase online sales.

Performance & Reporting

• Track and report on key KPIs: revenue growth, campaign engagement, partnership outcomes, and inventory status.
• Share weekly updates and insights with the Creative Manager.
• Use customer feedback and market research to refine merchandise strategy.

Collaboration & Oversight

• Work closely with design, social media, and operations teams to ensure smooth execution of launches.
• Oversee interns supporting content creation or activations.

What You ll Need

• 2+ years experience in marketing, merchandising, or brand growth roles.
• Strong creativity, with proven ability to develop campaigns or ideas that stand out.
• Knowledge of digital marketing, content strategy, and social platforms (especially TikTok/Instagram).
• Basic knowledge of Shopify (updating products, tracking sales, reports).
• Strong organizational and project management skills; ability to thrive in a fast-paced environment.
• Excellent communication skills for coordination, pitching, and reporting.
• Analytical mindset to track results and refine strategies.

Whats in it for you

This role gives you the opportunity to shape and grow #ABtalks merchandise into a core brand pillar. You ll have creative freedom to experiment with campaigns and partnerships, while also driving measurable sales and revenue impact. You will play a key role in transforming merchandise into a platform for storytelling, community-building, and business growth.