Job Description

Roles & Responsibilities

As a Marketing Executive, you will undertake marketing projects for the benefit of Bukhash Brothers. You will organize creative campaigns and promotional events that can boost the company s engagement, platforms and success according to trends and market requirements. You will be passionate for the art of marketing and will have an abundance of ideas for building efficient strategies. You must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. Your goal is to reach out to the market and cultivate the client s interest in our services in ways that strengthen our reputation and facilitate our continuous growth.

What you ll do:

Research the market, analyzing trends to help define the organization's marketing strategy
Obtain market share by developing marketing plans and programs for each service and directing promotional support.
Maintain relations with customers by organizing and developing specific customer-relations programs and determining company presence at events, conferences, etc.
Collect data on market competitors, including prices, campaigns, as well as marketing and distribution methods Gather and analyze information on customer needs and preferences with the goal of identifying potential markets for sales
Develop reports and presentations on findings, create graphics to illustrate important information and translate complex findings and materials into easy-to-understand text
Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media
Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events
Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies
Design digital media campaigns aligned with business goals
Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with branding team to achieve brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs of Bukhash Brothers
Stay up-to-date with digital media developments
Initiate events and campaigns to create innovative, creative, and engaging content
Coordinate with the different departments to develop timelines coinciding with activations, company news and other messages
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Analyze paid social media campaigns to determine efficacy and areas for improvement

You'll love this job if you're:

Highly trustworthy, discreet and ethical.
Team player. Proven team-first mentality
Has an eye for detail and highly organized with strong sense of prioritization
Creative and innovative thinker and planner
Excellent communication skills in English (Arabic is an advantage but not required)
Very good problem-solving skills
Deadline oriented
Can work within a dynamic environment
A positive and proactive person with the ability to innovate with new ideas as well as enthusiastic learner.

What you'll need:

The ideal candidate would have the following background:
BSc degree in Marketing, Digital media or relevant field
Proven work experience as a Digital Media Specialist or Marketing Specialist
Solid knowledge of Photoshop, Indesign or Illustrator, Canva and other media editing software
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Additional qualification in web design or animation is a plus
Background in advertising, copywriting and content creation is a plus
Knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics) is also a plus

Marketing Executive
Bukhash Brothers

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Marketing Executive
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