Marketing Executive Intercare Limited

Develop and implement brand-building strategies and promotional campaigns aligned with business objectives.

Plan and oversee product launches, offline advertising, PR initiatives, brand activations, and promotional campaigns.

Lead local community events, exhibitions, roadshows, and on-ground initiatives to strengthen brand visibility and trust.

Collaborate with the sales team to ensure brand initiatives support sales objectives.

Coordinate with the Digital Marketer to ensure promotional campaigns are aligned and effective.

Ensure all brand campaigns and initiatives are delivered on time, within budget, and with measurable outcomes.

Conduct market, brand, and competitor research to identify trends, customer preferences, and opportunities.

Develop customer segmentation strategies to target specific audience groups effectively.

Evaluate brand campaign performance, community engagement, event impact, and influencer effectiveness.

Provide actionable insights and recommendations to optimize future brand initiatives.

Own and manage organic social media across Instagram, Facebook, TikTok, YouTube, and other platforms.

Create and manage content calendars, plan posts, and ensure consistent brand messaging.

Brainstorm and execute creative content ideas, reels, stories, and engagement-driven campaigns.

Lead influencer marketing initiatives including identification, collaboration, and content coordination.

Ensure brand voice, tone, and visual identity remain consistent across all platforms.

Track and evaluate brand initiatives using KPIs such as brand awareness, engagement, event footfall, influencer ROI, and contribution to sales.

Optimize strategies based on performance data, market feedback, and audience insights.

Continuously refine brand storytelling, campaigns, and community engagement to strengthen long-term brand equity.