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Marketing Executive (with digital background)

Galadari Ice Cream Company (Baskin Robbins)

Posted on May 16, 2019

4 - 9 years Dubai - United Arab Emirates

Any Graduation. Any Arabic National

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Opening 01

Job Description

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Purpose of the role:
Execute the Marketing Calendar in collaboration with the team. Research the local population specific customer requirement and work along with marketing team to drive new initiatives specific for the region. Handle the social media/ digital marketing platforms.

I. KEY JOB RESPONSIBILITIES
Financial
a. Support the Marketing team to drive the budgeted same store growth for assigned market
b. Drive new initiatives targeting at increasing the foot fall and guest count for the assigned market
c. Ensure achievement of all campaigns based on the feasibility

Customer
d. Work with the stakeholders and execute a guest survey process and work with the operations on initiatives that will drive guest delight

Internal Business Process
e. Work with all the stake holders and conclude on assigned market’s specific marketing calendar for the year
f. Execute the marketing calendar
g. Manage Social Media presence of GICC primarily Facebook, Twitter, Instagram, YouTube. Manage existing platform and suggest introducing new platforms to stay relevant
h. Plan and launch innovative marketing campaigns within the specified budget
i. Manage the digital & social media platforms,
j. Through detailed market research come out with specific marketing requirement and plans

People
k. Communicate with co-workers, management and clients in a courteous and professional manner

Other Initiatives
l. Support marketing team on all the special projects of marketing team


Restaurants / Catering / Food Services

Desired Candidate Profile

• Degree in Marketing/ related
• Any Arab national
• 5-7 years’ experience in marketing of which at least 2 years within a QSR concept
• Proficiency in Digital Marketing
• Excellent communication skills
• Creative & innovative outlook
• Ability to work under pressure and meet tight deadlines
• Flexibility to work extra hours as required by the role

Keywords

Marketing digital social media ATL BTL

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Galadari Ice Cream Company (Baskin Robbins)

Galadari Food and Beverage Division is a flagship company within the Galadari Brothers Group. Galadari F&B is the master franchisee for the Baskin-Robbins® brand in the MENA and Australia, and is the world’s largest franchisee for Baskin-Robbins® with over 900 stores spread across the Arabian Gu lf, Jordan and Australia. Galadari F&B was the first company to introduce an international brand of ice cream in the region, and today has the largest store network in the Quick Service Restaurants (QSR) industry in the Gulf Region. Galadari F&B also has an impressive presence in the FMCG sector with the Baskin-Robbins® brand being available across 3,000 outlets in Modern Trade, General Trade and Food Service Channels. Since inception, Galadari F&B has won numerous awards and accolades for its brand stewardship, including the “Challenge of Excellence” award in 1997, 1998 and 2000; “Innovator of the Year” & “International Partner of the Year” awards in 2005, 2006, 2007 and 2011. In 2012, Galadari F&B won “International Franchisee of the Year” from the Baskin-Robbins® principal, Dunkin’ Brands International as well as the “Best F&B Outlet Award” from the prestigious Mall of the Emirates, Dubai, UAE. Galadari F&B also won the Developer of the Year Award 2014 and 2015, the Marketing Excellence Award in 2014 for the Al Dahabi Campaign, Marketing Excellence Award in 2015, Packaging Innovation Award 2015, Same Store Sales Growth Award – Transind Co – Qatar and Excellence in Operational Execution Award – JTCL – KSA in 2015. Baskin Robbins also achieved the Number One Rank for the Dining Category in the YouGov Brand Index UAE in the Best Brand Rankings second time in a row in 2014 and won the Best use of Mobile award at the MENA Digital Awards 2016 for the SR1 Campaign. It's also won the “Marketing Excellence” & “Supply Chain Excellence awards” in 2017 and the 'International Developer of the Year'​ & 'International Licensee of the Year'​ awards in 2018 at the DBI Global Convention.
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