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Marketing Intelligence Director


10 - 11 years Dubai - United Arab Emirates

Other(Other). Any Nationality

, Posted on May 31, 2018 1 Opening

Job Description

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Job Overview
The Market Intelligence & Insights team are critical partners in collaborating with the Global Brand & local Marketing teams to set & execute the strategy of Careem s brand building. There s a shared mission centred
around simplifying and improving the lives of those in the region while building an awesome organisation that inspires.
This senior role serves as global head of the Insights & Marketing Intelligence community. As akey member of the senior Careem brand leadership team, you will be responsible for leading, building and driving Careem s
nascent Insights agenda. You will define global Insights planning and strategy through tools and processes across our Customers, Captains, Colleagues and Communities; creating and fostering a vision of rich end-to- end insight-driven decision making.
• Own the Insights agenda, embedding the voice of our customers, captains, colleagues and our communities across Careem in our strategies and execution
• Oversee key Insight workstreams including Customer & Captain Segmentation, Brand Equity Tracking and ad-hoc qualitative and quantitative research as required across the Region. This includes supporting our Technology organisation with Product & Feature research.
• Lead the external market intelligence gathering effort across Careem s ever expanding network, oversee the reporting and production of brand & key external KPIs and scorecards as well as ongoing competitor and market / category analysis
• Own the relationships (and budgets) with for external insights & research partners
• Build a team capable of delivering powerful insights that harness the power of both deep & thick data
• Constantly model the Careem values and culture at all times to your immediate team and beyond how you do something is as important as what you do
Qualifications/Skills required
• Preferred education: relevant undergraduate degree at top tier university + ideally post-graduate focus in marketing / insights / research / statistics
• 10+ years playing a leading role in an Insights organisation in a blue-chip, strongly customer / consumer centric organsiation with a track-record of partnering with marketing to drive brand-led growth
• Exceptional ability to flex left-brain / right-brain thinking and approach you re as at home laddering deep qualitative insight & rich story telling with statistical & quantitative modelling and analysis in a tireless quest for the deepest, richest and most robust insights
• Deep expertise across all Insights verticals, with particular focus on Segmentation based strategies, Brand Equity Attribution & Modelling, Econometrics and ROI analysis across the media mix
• You re intellectually curious and hungry to learn, willingly embracing new techniques and methods, especially in the tech & insights intersection (e.g. Artificial Intelligence)
• Substantial experience providing Marketing Intelligence including competitor analysis & reviews, as well as overseeing the provision of external Scorecard / KPI production that is rich in insight
• Highly skilled presenter, communicator & writer, with exceptional collaboration skills, influencing across markets & cultures to embed insight-centric thinking
• Comfort with complexity and ambiguity able to see patterns and discern insights across a wide range of markets, locations & customers
• Passionate about incubating a culture of customer-centricity, starting with developing exceptional talent and bench within the global Insights & Market Intelligence team. This means you ll have experience managing (directly or virtually) diverse teams with competing priorities and proficiency in directing the resolution of highly complex business challenges - you ll be a leading people manager, coach and mentor with proven experience in developing teams
• Tenacious, driven, and energetic - Self-driven. Outstanding organizational skills; integrity and great follow through on tasks. You don't get overwhelmed easily and prioritize with skill.
• Deep experience in managing multi-country Insights agency relationships & budgets
• In addition to exceptional discipline expertise and being highly detail-oriented, the successful candidate will be a thinker, a do-er, a go-getter and will express a sleepless passion for creativity, plus have a strong sense of humour!
• Fluency in English is a given, language skills relevant to the region are a bonus

Industry Type : Logistics / Transportation / Warehousing / Courier
Functional Area : Logistics / Supply Chain


Brand building Market intelligence Logistics Quantitative research Flex Econometrics Artificial Intelligence Marketing intelligence Competitor analysis Research Lead

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Careem is a multinational transportation network company operating an app-based car booking service company based in Dubai. Riders can make requests for immediate or later scheduled pick-ups through the Careem phone app.

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