Job Description

Roles & Responsibilities

Role Overview

We re looking for a brand-led creative strategist who can turn insights, cultural moments, and community behaviours into powerful concepts, storyboards, and campaigns. You will develop storyboards, scripts, and brand narratives, then work closely with our in-house video editor to bring them to life across TikTok, Meta, and emerging platforms.
You ll define the emotional tone of our brand, craft stories that resonate across diverse markets such as UAE, Brazil, Turkey, Mexico, India, Pakistan, Egypt, KSA, and more. You must be deeply tuned into global trends, virality loops, cultural nuance, behavioural signals, and platform-native storytelling.
Post-launch, you ll analyse performance data, identify narrative patterns that work, and use those learnings to continually refine and evolve the brand.

Brand-Building Responsibilities

Brand Strategy & Identity

Strengthen and evolve the brand identity, voice, personality, and emotional tone
Ensure brand consistency across all creative outputs and across markets such as UAE, Brazil, Turkey, Mexico, India, Pakistan, Egypt, KSA
Translate brand values of community, connection, and belonging into daily creative execution
Build a recognisable, memorable brand presence across short-form and long-form formats

Narrative Development

Craft ongoing brand narratives that build emotional attachment
Develop story arcs tailored to specific regions such as UAE, KSA, Egypt, Brazil, Turkey, Mexico, India, Pakistan, etc.
Create storytelling frameworks that differentiate us from typical dating or social apps
Establish repeatable creative systems that strengthen brand recall

Brand Moments & Campaigns

Build brand campaigns around cultural, seasonal, and platform-relevant moments
Create viral, memorable brand moments for markets like Brazil, India, and KSA
Shape cross-platform brand storytelling together with founders and product teams
Creative Strategy & Execution

Creative Ideation

Trend Awareness & Virality

Execution & Creative Direction

Provide clear creative direction to the editor on tone, visuals, pacing, and narrative structure
Maintain creative excellence across all output
Optimise content for platform-native engagement and performance

Data-Driven Creative Intelligence

Review creative performance metrics (CTR, watch time, engagement, retention, CPI impact)
Identify storytelling and creative patterns that drive strong performance
Use Mixpanel or similar tools to understand how users behave after engaging with content
Understand how Meta and TikTok campaigns report creative performance
Feed insights into weekly creative testing and iteration cycles

Desired Candidate Profile

Creative Marketing Executive/strong> /p>

Type: Full-time (Remote)/strong> /p>

Reports to: Founders/strong> /p>

We help people meet, connect, and build meaningful communities, and we are scaling rapidly and sustainably across multiple markets.
We re hiring a Creative Marketing Executive who will help define and build our brand identity globally, shaping our voice, our story, and the emotional connection people develop with us through every piece of content.
This is a brand-building role where your creative instincts and strategic thinking directly shape how millions of people perceive our product.

Marketing Manager
Belong

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