Marketing Manager Fidu Properties

RESPONSIBILITIES:

• Design and execute marketing strategies which focus on each specific audience.
• Build and run campaigns including e-mail campaigns, social media, Google ads, apps at the property level and websites to drive market activity and connectivity.
• Create integrated 360 marketing campaigns based on market segments to gain new customers and build repeat business.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
• Manage the marketing team, and budget, and ensure all marketing programs are successful, metrics-driven, and goal-oriented.
• Represent Fidu at events, be a thought leader/brand ambassador and gather market intelligence while exposing the company to the broader industry.
• Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social).
• Identify and implement effective social media campaigns.
• Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
• Work closely with Sales Team to ensure their desired objectives are achieved
• Provide weekly/ monthly reports to the management on the marketing budget
• Other related duties/projects as assigned

Education / Training

• Bachelor s in marketing & Communications background OR Bachelor s in IT/Computer Science with Marketing Experience.
• Savvy with all digital/social platforms
• Ability to effectively manage support staff
• Experience managing and maintaining a budget
• Experience in creating and optimizing digital campaigns

Knowledge and Skills Required

• Collaborative in nature with a no job is too small attitude to assist the internal stakeholders
• Excellent written and verbal skills and ability to communicate clearly and professionally
• Excellent organizational skills, attention to detail and the ability to multi-task
• Ability to problem solve and work effectively under pressure while working as both part of a team as well as independently
• Demonstrated ability to self-start and initiate work