Marketing Manager

IHG Hotels & Resorts

Job Title
Marketing Manager voco Hotels Dubai, UAE
Job Description
Marketing Manager voco Hotels Dubai, UAE

Position Overview
voco Hotels, part of IHG Hotels & Resorts, is seeking a creative and strategic Marketing Manager to lead branding, social media, and digital content initiatives for its exclusive adults-only island property in The Heart of Europe, Dubai. This role combines creative execution with marketing strategy perfect for a hands-on hospitality marketer passionate about luxury, lifestyle, and social storytelling.

Job Details
Country: UAE
City: Dubai
Industry: Hospitality / Hotels
Function: Marketing / PR / Advertising
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Key Responsibilities

Marketing & Campaign Management

* Plan, develop, and execute marketing campaigns for rooms, dining, and lifestyle events.
* Ensure consistent brand messaging across all touchpoints digital, print, and in-hotel.
* Collaborate with PR agencies, influencers, and media partners for promotional campaigns.
* Analyze campaign performance and prepare regular reports with actionable insights.

Social Media Strategy & Management

* Manage all official social media platforms including Instagram, TikTok, and Facebook.
* Create and maintain an engaging content calendar aligned with property goals.
* Post, schedule, and manage community interactions including messages and comments.
* Track analytics and engagement metrics, adjusting content strategy for performance growth.

Content Creation & Brand Storytelling

* Capture and edit daily photo and video content showcasing events, guests, and resort ambiance.
* Produce short-form video content and reels tailored for social engagement.
* Partner with photographers, designers, and creative agencies for high-quality visual production.
* Maintain a consistent tone and visual identity that reflects the voco brand personality.

Cross-Functional Collaboration

* Work closely with the sales, F&B, and events teams to support marketing goals.
* Coordinate promotions and brand activations with local and international partners.
* Support strategic initiatives for long-term brand growth and guest engagement.

Ideal Profile

* Bachelor s degree in Marketing, Communications, or related field.
* Minimum 3 years of marketing experience within hospitality, luxury lifestyle, or nightlife sectors.
* Strong understanding of social media trends and content creation techniques.
* Skilled in video editing, design, and social media tools (Canva, CapCut, InShot, or Adobe Suite).
* Experience working with influencer collaborations and PR events.
* Excellent communication, creative vision, and project management skills.
* Availability to work flexible hours, including weekends or evenings during key activations.

Skills Set

* Digital Marketing & Social Media Strategy
* Content Production & Creative Direction
* Brand Development & Campaign Management
* Influencer & PR Coordination
* Analytics & ROI Optimization
* Photography / Videography