Marketing Manager voco

The Marketing Manager is responsible for planning, developing, and executing marketing strategies that enhance the hotel s brand visibility, drive occupancy and revenue, and engage target audiences across all channels. This role involves close collaboration with sales, revenue, digital, and F&B teams to ensure cohesive campaigns and maximum market impact.

YOUR DAY-TO-DAY:

• Develop and implement annual marketing plans aligned with hotel goals and brand standards.
• Create and manage digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Maintain and update hotel website content, ensuring accuracy, brand alignment, and user engagement.
• Coordinate with design and content teams to produce marketing materials (brochures, banners, ads, menus, etc.).
• Manage hotel presence on OTAs, review platforms, and third-party listings.
• Track marketing campaign performance using analytics tools and provide reports with insights and recommendations.
• Collaborate with the revenue team on pricing strategies and promotional offers.
• Build relationships with media outlets, bloggers, and influencers for PR and brand exposure.
• Support the launch and promotion of hotel events, F&B activations, and seasonal campaigns.
• Monitor market trends, competitor activity, and guest preferences to inform strategy.
• Ensure all marketing initiatives comply with brand standards and guidelines.

WHAT WE NEED FROM YOU:

• Bachelor s degree in Marketing, Business, Communications, or Hospitality.
• 3 5 years of experience in hotel marketing or hospitality-related marketing roles.
• Strong knowledge of digital marketing tools, platforms, and trends.
• Experience with content management systems (CMS), Google Analytics, and social media management tools.
• Excellent verbal and written communication skills in English; additional languages are an advantage.
• Ability to work collaboratively across departments in a fast-paced environment.
• Creative mindset with strong project management skills.
• Familiarity with luxury or lifestyle hotel branding is a plus.