The Marketing Manager reflects the mission, vision, and values of the organization adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.
The Manager reports to the Chief Operating Officer and is responsible for overseeing regional marketing and communications efforts and providing thought leadership and recommendations to the AMNM leadership team. On an annual basis, he/she will create an agile marketing and communications plan in collaboration with Alfardan and Northwestern Marketing Departments.
She/he needs to be a marketing expert with strong general knowledge of strategic service lines in order to engage in robust strategic and tactical conversations with their clients. All campaigns and programs are designed to build AMNM reputation, consumer and physician engagement.
This role requires close partnership with the all stakeholders, especially in carrying out strategic initiatives that aid our facility as we grow (i.e., client managed process, collateral system, sponsorship strategy, signage standardization). Creative direction for all campaigns will come from the Brand Management teams, who maintains system level creative strategy.
• Responsible for developing comprehensive marketing strategies, plans and programs with regional AMNM leadership team. Plans will be based on clear objectives, strategies and tactics.• Develop specific project or program briefs to guide internal alignment and inform the Brand team regarding creative needs.• Develop regular dashboards with key performance indicators for regional marketing efforts and campaigns. • Evaluate regional market dynamics and work to maintain crisp competitive differentiation, while supporting the AMNM master brand.• Partner with the brand management team and other key partners to meet client needs and execute campaigns to build local/regional volume, market share and program reputation/awareness.
• Oversee development of specific content and collateral to support marketing programs.• Work together with other Marketing Managers to identify best practices and campaign learnings.• Manage plans and campaigns to budget.Experience and Skills Required Experience required: • Five to ten years’ experience in an integrated marketing environment developing and implementing actionable marketing plans• Strong project management skills, including ability to scope and assess requirements in any given situation• Seasoned client/stakeholder management skills, ensuring alignment amongst key decision makers before proceeding with a plan or campaign • Financial and budgeting skills to ensure projects are delivered within budget constraints and expenses are tracked accurately• Outstanding team building and interpersonal skills, in complex team-oriented environments• Management experience with direct reports, • High energy professional with ‘can do’ attitude and a team spirit, combined with a great attention to detail and strong professionalism
Preferred Experience:• Experience in healthcare marketing.
Skills required: • Exceptional interpersonal skills, including the ability to establish and maintain effective relationships with patients, physicians, management, staff and other customers.• Demonstrated customer service skills, including the ability to use appropriate judgment, independent thinking and creativity when resolving customer issues. • Very high level of ability to effectively handle challenging situations and balance multiple priorities• Excellent verbal and written communication skills.• Ability to analyze data for decision making purposes.• Strong computer skills, including Microsoft Office, Outlook and database entry • Ability to maintain a high degree of confidentiality• Ability to adapt to changes in work environment, delays or unexpected events. • Demonstrates attention to detail and monitors own work for accuracy• Fluent English speaker. Knowledge of Arabic will be an advantage although not essential
Qualification’s Essential: • Bachelor’s degree in relevant fieldPreferred: • Master’s degree/MBA desired