To develop, implement and own the marketing plan that will support sell-in and subsequently drive sell through of the products and propositions in the region they are responsible for over the lifecycle, maximising ROI and ensuring performance issues are addressed. To ensure that Company brand and products/propositions get maximum exposure within a given period in the market, driving performance and achievement of business targets.
To be the guardian of the brand, ensuring adherence to brand guidelines and managing its performance and exposure to the customer.
To develop, drive and support all ATL and BTL campaigns both independent & with key operators in the region.
To manage the planning, creation and implementation of the marketing communications strategy.Work with Senior Marketing Manager to generate Propositions Ideas for Flagship devices.
Assist and have deep insights into budgeting. Ability to handle large budgets and knowledge of marketing budget planning is essential. The candidate must propose, gain agreement and work to the budget that is needed to execute the Marketing Plan within the region throughout the business cycle, ensuring it is used to maximum effect
In-depth understanding of all marketing disciplines and ability to understand & strategize various marketing functions i.e. creative, media, PR, Digital.
Effectively monitor & work with all MEA marketing agencies (i.e. creative, media, PR, Digital) to maximize marketing effectiveness.
Must co-ordinate and plan along with the Central marketing team and have ability to effectively de-brief it to local teams/ agencies.
Support the development of the segmentation analysis for the region, working closely with Sales and the Product Marketing Manager, in order to establish the size of the opportunity, target markets and positioning.
Monitor and provide strategic inputs into competitor marketing strategy/plans for the target segments within the region.
Provide local intelligence and localization of content into the marketing plan for the region.
Lead the bi-lingual script, edits and revisions of marketing content to be generated for the region.
To develop short & longterm Marketing Plan along with the marketing team for the region based upon market analysis, the Marketing Strategy and the Central Marketing Plan/Toolkit, filling any gaps with locally driven development. The Marketing Plan should support the product/proposition throughout its life cycle, ensuring there is sufficient marketing activity to maximise presence, drive sell-through and achieve the business case.
Utilizing the Marketing Tool Kit, execute the Marketing Plans in line with the Marketing Strategy, ensuring performance drivers are achieved for the marketing activity (ROI, exposure, brand presence)
Extensively evaluate, plan and overlook the ATL & BTL localized marketing collaterals for the MEA regions.
Support preparation of the advertising briefs and the creative and quality control standards for advertising/promotional material. Prior knowledge of marketing collateral, BTL material production is a must.
Closely work with the retail team and evaluate the BTL budget amounts to be spent for each product launch. Evaluate production quantity and timely execution of the same.
Must have past experience in brand activations, product roadshows and handling events/conferences.
Share and be receptive to best practice and successes from outside of the region
Execute local product, digital and PR campaigns aligned with global strategy and product launches
Performance Measurement: Monitor and manage the Marketing Plan and brand performance within the region, ensuring issues are addressed, quality is maintained and business targets are met
Drive the delivery of the brand targets in channel as measured by the brand KPIs issued by Central Marketing, such as brand awareness, brand preferences
Act as guardian of the brand for the region, managing its performance and exposure to the customer
Develop deep knowledge of the regional market place and our relative positioning in it, and educate business line marketing managers and other marketing team members on the region;
Keep current as regards marketing practices and competitor activity and facilitate distribution of information to business area and marketing
Maintain WIP schedule for region, schedule of available regional materials and conduct GAP analysis with Business Line managers at appropriate times
Monitor regional invoicing and ensure appropriate sign off
Keep abreast of local regulatory requirements.
Has at least 6 years of experience in FMCG, Consumer Electronics or Telecoms
Has a track record of identifying and creating new marketing opportunities within key customers in the region
Commercially aware, considering and justifying the investment implications and ROI of activities within a marketing plan
Good networker is able to build effective relationships with key customers within the region at multiple levels
Excellent Bi-lingual (English/ Arabic) read and write capabilities