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Marketing Manager

Client of NSI & Bluefin Talent

Posted on October 11, 2018

8 - 9 years Riyadh - Saudi Arabia

Any Nationality

Opening 01

Job Description

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1. Job Purpose (Why does the job exist? What is the unique contribution made by the job holder?)
Plans and leads the implementation of marketing communication strategies and activities for all Banking products or services offered by the firm to all the internal and external customers. Manages all the above the line & below the line activities and internal communication ensuring compliance to GHO
Brand /Marketing guidelines
Developing and implementing marketing communication strategies and plans to deliver best returns
GAP analysis
Aligning and incorporating GHO best practices
Post implementation review after major campaigns
Coordinating with advertising agency
Ensure compliance with SAMA rules for marketing communication
Keeping track of changes in the market, changes & new product offering
Ensure following brand guidelines
Quarterly review
Optimizing delivery channels
Improving internal communication messages
Managing marketing campaigns on E-Channels
Managing and monitoring website content
PR & event management
Coordinating with PR agency
Handling all gift items & greeting cards
Identifying the best event/sponsorship opportunities
Publish certain number of press releases
Improve department members engagement
Coach team members
Weekly meetings
Evaluate team members performance
3. Organization Chart (Attach the unit s organization chart showing the reporting relationships (above and below) the job holder)
4. Key Relationships (Cover other units within the organization; External relationships relate customers, government bodies, suppliers etc;)
Interface (Int/Ext)
Reason
Product Managers
Support to sell products
E-channels
Launch campaigns on e-channels
External Advertising Agency
Creative/designs and media ideas
External PR Agency
Publishing press releases
External Vendors
Printing marketing collateral and gift items
Marketing Budget
Cost of advertising agency retainer fee, PR agency retainer fee, sponsorships, campaigns, media, printing collateral, gift items, greeting cards & agendas
B. Experiences


Banking / Financial Services / Broking

Keywords

Event management Printing advertising agency Publishing Marketing budget Monitoring Gap analysis Marketing communication Marketing campaigns banking products

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Client of NSI & Bluefin Talent




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