A marketing manager working in the banking field has a wide range of tasks, depending on her skill set and experience. For example, marketing managers who work in corporate banking are responsible for coordinating and enforcing branding guidelines and standards across departments and business lines. These professionals focus on generating ideas and content for sales collateral, advertising, external websites and printed signage for events. Other duties include conducting competitive analysis, organizing direct mail campaigns, sending business and news updates to banking clients and managing online promotions.
Banking marketing managers require a bachelor's degree in marketing, business administration, communications studies or a related field. Some banks prefer applicants with a Masters in Business Administration (MBA) degree for more senior level positions. Students who are interested in pursuing a marketing career that leads to a marketing manager position should take courses in business administration, public affairs, political science, advertising, technical writing and public speaking.
One of the most essential skills needed in a banking marketing manager role is the ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and consumer clients. Candidates seeking a banking marketing manager position should know how to create business and marketing plans and be knowledgeable about various promotional marketing tools. In addition, banking marketing managers need to have excellent writing, presentation, project management, problem-solving and leadership skills. A proficiency in basic computer applications such as Microsoft Word, PowerPoint and Excel are required.