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Marketing Manager- (Mall Marketing)

RNA Resources Group Limited

Posted on June 10, 2019

3 - 7 years Dubai - United Arab Emirates

MBA/PG Diploma in Business Mgmt(Marketing), Bachelor of Business Administration(Management). Any Nationality

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Job Description

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The Marketing Manager willcreate and drive traffic to multiple mall properties owned by one of the largest retail players in Middle East region by delivering differentiated experiences (campaigns, initiatives, events) and the development of a comprehensive annual marketing strategy, inclusive of acquisition, retention and activation tactics (physical and digital) which leads to revenue generation of new and repeat purchases. Some of the key activities are given below:
• Advertising and marketing campaigns
• Online marketing & social media
• Branding standards and sales support
• Event marketing & client events
• Partnership marketing
• Loyalty program support

Drive Awareness and Footfalls
• Develop activity schedule incorporating events, press
releases and other announcements linked to key mall
events and activities
• Identify, develop and execute appropriate social media
strategies for the malls
• Respond to media enquiries and information requests
• Organize and host incoming media, influencer groups
and other individual visits to the mall
• Support the implementation of ongoing, focused
community relations programs, that are strategically
planned
to support and enhance the area marketing efforts
• Develop and maintain corporate image and reputation
management practices (in conjunction with LRL
direction), including intellectual property management
and crisis communications

Drive Revenue
• Develop and execute marketing activities for the malls in
accordance with brand strategy and direction – including
but not limited to online, offline and partnership
marketing campaigns.
• Prepare the annual marketing plan and budget for the
malls, in line with brand strategies and including
measurable campaign objectives and targeted results
• Develop offline marketing activities including
advertising, direct marketing and collateral
merchandising materials
• Develop online plans and activities encompassing SEO,
paid search, e-mail marketing and other digital
opportunities
• Manage and develop mall website content to maximize
conversion & footfall
• Monitor and analyze performance of marketing
campaigns to measure impact
• Identify and deliver targeted, profitable partnerships
with local consumer brands that drive guest acquisition,
experience and retention
• Follow competitive activity and recommend appropriate
responses
• Manage associated online/offline agencies

Manage Budgets
• Manage activity budgets, ensuring cost-effective use of
funds and accurate forecasting
• Ensure that marketing plans show a measurable ROI
against spend wherever possible

Qualifications
Technical
• Degree qualified with 3 years retail, consumer, leisure or
hospitality marketing experience Minimum 3 years of
people management experience
• Experience in preparation, execution and analysis of
marketing plans
• Proven success in marketing and communications
campaign delivery
• Ability to analyze data using established
analytic/reporting tools to measure campaign
effectiveness
• Ability to work cross-functionally with hotel and
corporate teams to align and execute against a common
goal
• Ability to manage marketing plans to budget/forecasts

Behavioral
• Passion for the retail industry
• Strong leadership qualities, including influencing skills
and people development
• Ability to manage several projects simultaneously
• Self-sufficient and adaptable

Education
• MBA in Marketing from a well-recognized university with
3-5 years’ experience in marketing activities
• Languages: English (Fluent)


Retail

Keywords

Mall Marketing- Marketing Manager People Management Skills Communication Skills

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RNA Resources Group Limited

Our company is a highly profitable leading retailer of the GCC region has its presence in all 6 countries of GCC, Jordan, India and Pakistan has touched the lives of millions through its products and services. It currently operates over 900 stores across the Globe. In addition to its retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses.
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