Marketing Manager Retail Discount

Majid Al Futtaim

Job Title
Marketing Manager Retail Discount Majid Al Futtaim Dubai, UAE
Job Description
Marketing Manager Retail Discount Majid Al Futtaim Dubai, UAE

Position Overview
The Marketing Manager will lead the development and execution of brand and marketing strategies for Majid Al Futtaim s Retail Discount business. This role focuses on building brand equity, driving customer acquisition, and strengthening retention through data-driven campaigns across digital, traditional, and in-store channels.

Location: UAE
Location: Dubai
Industry: Retail
Function: Marketing Management
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

What You ll Do

* Define and implement brand positioning strategies to establish the Retail Discount brand as a leading value-oriented retailer.
* Create and execute annual marketing plans targeting cost-conscious consumers and increasing market share.
* Lead multi-channel campaigns across digital platforms (social media, SEO, SEM, email), traditional media, and in-store activations.
* Conduct market research to analyze customer behavior, trends, and opportunities, using data to optimize campaign performance.
* Partner with sales, operations, and product teams to align marketing strategies with overall business objectives.
* Deliver marketing materials, promotional plans, and in-store activations to support retail operations and drive traffic.
* Build and manage a strong online presence across websites, e-commerce, and social media channels.
* Manage the marketing budget effectively, ensuring maximum ROI from campaigns.
* Track KPIs, assess campaign performance, and implement improvements for continuous growth.

Ideal Profile

* Bachelor s degree in Marketing, Business, or related discipline.
* Minimum of 7 years of experience in marketing, with expertise in brand strategy, brand communication, and media planning.
* Strong background in digital marketing and both ATL and BTL campaign execution.
* Proven experience developing in-store activations and customer engagement initiatives.
* Strong analytical, leadership, and communication skills.
* Ability to collaborate with cross-functional teams and manage large-scale marketing budgets.