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Marketing Manager | Retail , Robinsons | Riyadh

Al Futtaim Group

2 - 3 years Riyadh - Saudi Arabia

Bachelor of Business Administration(Management). Any Nationality

, Posted on May 14, 2018 1 Opening

Job Description

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The Marketing Manager is responsible for developing marketing strategies to enhance Robinson s market penetration throughout the GCC region. The Manager will oversee all marketing initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.
Description of the Tasks
Develop initial marketing plans for all campaigns, promotions, and branding events, based of KPI objectives set by the Head of Marketing, the business needs of International Buying and Merchandising, and ad hoc requests from Executive levels
Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns
Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships
Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables
Partner with 3 rd parties to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, Social Media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business
Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement
Collaborate with Buying team to communicate key product focuses and timing of promotions
Develop new store opening strategies for the purpose of attracting customers and creating awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing
Education: Bachelor s degree in Marketing, Communications, Business Administration, or equivalent commercial experience
Minimum Experience and Knowledge: Significant commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred
Job-Specific Skills: Analytical Skills, Problem Solving Skills, Excellent Communication Skills, Creativity
Commercial awareness. Must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities
We re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Industry Type : Retail
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing


Marketing Manager Branding Public relations Real estate Social media Service Product promotion Retail marketing Merchandising Automotive Marketing budget

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Al Futtaim Group

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