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MARKETING OFFICER - DIGITAL AND CAMPAIGNS

ACS Doha International School

Posted on December 2, 2019

2 - 3 years Doha - Qatar

Any Graduation. Any Nationality

Opening 01

Job Description

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ACS Doha are looking for a Marketing Offer - Digital and Campaigns to drive enrolment and engagement amongst key audiences through effective digital and marketing campaigns and activities. They will be responsible for delivering a world class digital presence for ACS Doha ensuring it maintains its super premium market position. They will build, manage and track effective campaigns working hand in hand with Admissions team to manage the customer journey from enquiry through to conversion.
PRINCIPAL ACCOUNTABILITIES
• Inputs into the marketing strategy which is led by UK Head of Marketing & Admissions
• Leads campaign planning for online and offline activities to drive enrolment in line with business objectives
• Inputs into the production of annual marketing plan and expenditure
• Informs key stakeholders of key competitor digital and campaign activities and recommends appropriate actions to ensure ACS remains current and competitive
• Following agreed direction of Digital Marketing Manager and in collaboration with Dean of Admissions, manage ACS Doha web pages and improve efficiency and SEO
• Oversees all website content and ensures it is on brand on strategy for ACS but also on strategy for Doha's local messages
• Develop and execute a social media marketing plan (Facebook, Instagram, LinkedIn, You tube & Twitter if used) under direction of Digital Marketing Manager UK to deliver a world class social media presence for ACS Doha
• Monitor and drive engagement in forums and recommend action where required to improve ACS Doha's profile and ensure ACS Doha online reputation
• Build understanding of the Doha market and ACS relative position and ensures up to date information on the digital performance and activities of all key ACS competitors
Qualifications & Experience
• Educated to Degree level and or qualification in marketing
• Able to read, write and communicate to a native level of proficiency in English essential
• Good writing style especially important
• Previous Marketing experience essential, especially in marketing plans, managing campaigns, events and activities
• Good practical experience of delivery through Marcomms channels, digital and traditional media
• Strong agency and supplier management skills
• Experience of working collaboratively and cross functionally
• Good IT skills - Word, Excel and PowerPoint packages, email, social media, CMS
• Able to communicate in Arabic an advantage
• Previous experience in education sector an advantage
Personal Qualities:
• Excellent organization, planning and implementation skills.
• Creative problem solving skills. A 'can do' attitude, eye for detail.
• Ability to think on feet and resolve issue. Can build positive and strong working relationships
• Good influencing and communication skills
• Can build relationships across wide range of different cultures and nationalities.


Education / Training / Teaching / Academics

Keywords

MARKETING OFFICER - DIGITAL AND CAMPAIGNS

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ACS Doha International School


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