Marketing Officer Etihad Airways

Organize, administer and execute recurring activities or events to ensure achievement of target customers and improve products visibility

Identify, analyse and provide insights on most effective and innovative channels to improve effectiveness of marketing programs

Liaise with 3rd parties and internal stakeholders to ensure campaign information and offers are timely and effectively shared

Organize, coordinate and conduct periodical surveys / research to identify new insights and requirements and to support in defining effective and innovative marketing programs

Collect, consolidate and review data on recurring marketing programs to timely identify potential areas of improvement

Identify and report to management potential risks and improvement areas to contribute to marketing campaign effectiveness

Support channel and campaign management to ensure alignment of tactical initiatives

Monitor update of Marketing database to ensure availability and accuracy of data

Liaise with communication specialists to identify and define promotional messages to ensure compliance with brand identity guidelines

Liaise with graphics and audio visual specialists to ensure promotional materials is consistent with Marketing guidelines and key messages

Maintain daily relationships with strategic customers and sponsored entities to identify new opportunities, monitor marketing results and timely identify corrective actions

Liaise with external agencies to ensure effectiveness of promotional events