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Marketing Officer

Client of HireLebanese

Posted on May 25, 2018

1 - 2 years Lebanon - Lebanon

Bachelor of Science, Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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Duties & Responsibilities
Conduct Market Research
Conduct market research to identify business trends and customers needs and desires as well as opportunities for promotion and growth
Research and analyze market trends, competitor offerings, demographics, and other information that affect marketing strategies
Analyze data and conduct surveys to gather the necessary information and interpret the data to create successful marketing strategies
Develop Marketing Strategies
Create marketing and advertising campaigns that will increase business sales and bring in new customers.
Create and maintain brand image, reaching out to a new target audience and create a budget to cover all necessary expenses
Attend meetings with the technical or sales department and understand the details of the products and discuss strategies with them
Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
Monitor marketing and sales performance and adjusts strategies as needed
Develop Marketing Tools
Develop and implement or manage tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, and social media content
Manage the development, design, approval, production, and distribution of marketing and sales material
Manage Public and Media Relations
Maintain positive public and media relations
Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn
Organize and attend marketing activities and marketing visits or events for raising awareness, promoting products and capturing potential markets
Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
Create, adapt, improve and optimize web communication for SEO and organic and keyword search
Other Duties
Assist in the interviewing, hiring, and training of key marketing staff members, including marketing employees and consultants
Maintain the department's budget and ensures all marketing activities are cost-effective
Work with other company officers to establish budgets and marketing objectives
Adhere to and implement all company policies and procedures
Qualifications
BSc/BA in marketing, business administration or relevant field
2 to 3 of proven experience as marketing officer or similar role
Solid knowledge of marketing techniques and principles
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Creativity and commercial awareness


Advertising / PR / Event Management

Keywords

Market research SEO Media relations Social media CRM Marketing strategy Business Analyst Web analytics Promotional campaigns MS Office

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Website https://www.hirelebanese.com/jobdetails.aspx?id=153583


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