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Marketing Officer - Temporary Position (6 months)

Fortes Holdings

Posted on August 21, 2019

1 - 3 years Dubai - United Arab Emirates

MBA/PG Diploma in Business Mgmt, Any Graduation. Any Nationality

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Job Description

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Responsibilities:

Planning
- Work on day-to-day tasks as per the marketing plan, in
consultation with the Marketing Officer.

Lead Generation
- Work closely with the Marketing Officer in putting in place an
effective and efficient lead generation programme with well-
crafted campaigns, promotions, and drives to generate
business leads for the organisation. Periodically track and
report on the status of leas working with the sales team.

Marketing Communication
- In consultation with the Marketing Officer, work with the
Graphic Design team to turn out high quality, impactful
marketing collateral such as Brochures, Leaflets, Handouts,
Banners, Posters, etc.
- Adhere to brand guidelines and standards strictly, and
ensure compliance to branding guidelines across
organization.
- Create/manage stationery designs and production.
- Design and compile Topic Newsletters, End of Term
Newsletters and Group Newsletters
- Review, develop and monitor content, production and
distribution of all marketing materials

Web / Digital / Social Media
- Manage and monitor leads generated from the Web and online media
- Manage and monitor web traffic, and work towards increasing web traffic to the site as per agreed metrics.
- Manage and develop all web content for the Site.
- Manage all social media channels such as Facebook, LinkedIn, Twitter, Blog, etc. and ensure good following and interaction on these channels as per agreed metrics.

Events
- Plan, Manage, and Execute all events for the company
including Promotional Events, Open Houses, Trade Fairs,
Enrollment Drives, etc.
- Execute all events in a timely manner, adhering to corporate
and branding guidelines.
- Ensure good response and lead generation.

PR
- Work with the Marketing Officer in identifying newsworthy
stories and publicising it using relevant media channels.
- Draft press releases as necessary.
- Coordinate and conduct media interviews along with Senior
Management members

Market Research
- Carrying out market research on other Nurseries, collating
information, including timings, fees, ECAs, calendars,
additional services, locations, etc.
- Analyse and report market research data in a standard
format for the leadership team.
- Benchmark industry best practices and implement in close
consultation with Marketing Manager.

Production
- Plan and Manage all production-related tasks such as
Signage, Branding, Graphics, Collateral, etc.
- Handle on-site photography and videography as required to
be used in various marketing activities and programme

Liaison
- Work with 3rd party agencies, vendors, service providers as
required, carrying out responsibilities and tasks / executing
as per plan.


Candidate Profile:

 Candidate must be at least a graduate. MBA is desirable, not mandatory
 At least 2-3 years of experience as a Marketing Executive in an organisation with multiple portfolios/services/or products.
 Strong effective communicator with excellent writing skills in English.
 Familiarity and skill with the tools of the trade-in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.
 First-hand experience in creating social media posts and using social media tools.
 Experience working in the field of new media from a content perspective, including design
 Proven commitment to keeping up to date and the latest communication technologies.
 Experience working with cross-functional teams and external agencies.
 Ability to work in a fast-paced environment.
 Highly proficient computer skills

Interested candidates can apply on our website: http://www.fortesholdings.com/Careers


Education / Training / Teaching / Academics

Keywords

Marketing Officer Social Media Content Writing

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Fortes Holdings

Fortes Holdings is a diversified group established in the UAE since 1975. Primarily starting off in the construction business, Fortes Holdings has grown into several companies operating in different vertical industries, namely real estate, construction, education, health and fitness, trade and inves tments of financial instruments and securities, and building materials trading.
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