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Marketing & PR Manager - Fashion Industry

ASORY Fashion House

5 - 7 years Cairo - Egypt

Bachelor of Arts(Other). Any Nationality

, Posted on May 30, 2018 1 Opening

Job Description

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Develop the strategy, guidelines and oversee implementation of Customer Engagement and Product Marketing, House PR including Category planning and Objectives, Events, PR, CRM, Creative Visual, and Sampling.
• Organize and maintain PR samples
• Maintain & Develop PR opportunities & channels.
• Develop communication with magazine, public figures, celebrities, and stylist.
• Responsible for fulfilling and trafficking all sample requests, organizing shipping, and tracking of samples
• Manage seasonal inventory uploads in Fashion GPS
• Manage and fulfill editor, stylist, celebrity, and influencer gifting
• Manage all fashion weeks & events presentation preparations
• Monitor, clip, and keep track of post presentation press
• Analyzing advertising campaigns and monitoring brand quality.
• Branding and marketing new products services, plans & strategies.
• Analyzing advertising campaigns and monitoring brand quality.
• Monitor trends
• Building relationships with the media
• Writing reports on media coverage data
• Overseeing content production (adverts, videos, social media and online PR stunts)
• Arranging press conferences and events
• Overseeing market research
• Bringing in new business opportunities
• Managing client relationships
• Overseeing social media PR strategies
• Managing the marketing budget for the business.
• Liaise with external production agencies to ensure brand image and messaging is followed
• Manage all project budgets.
• Other duties as assigned

Industry Type : Textiles Clothing / Apparels / Fashion / Accessories
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Desired Candidate Profile

BA degree in marketing, advertising or PR
• Experience:5-7 Years in similar position
• Excellent English Written and Spoken
• Experience with Microsoft Office (Word, Excel, Outlook).
Skills and Abilities:
• Creative and strong leadership skills
• Problem Solving
• Eager to learn and discover all the new.
• Strong attention to detail
• Analyze, observe and monitoring market trends
• Strong time management skills.


Public relations Market research Product marketing Social media CRM Business Analyst Marketing budget Customer engagement Risk management MS Office Word

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ASORY Fashion House

About this Company
ASORY was founded in the late 2016 by the Fashion Designer Rana Yousry. The House stems from a unique and grand idea that features an empire rather than a brand; that revolves around establishing a completely and fully constructed fashion house.
ASORY aims to aspire the...(More)
Apparel and Fashion
Marketing and Advertising
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