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Marketing & Public Relations Executive

The Ritz-Carlton

Posted on September 11, 2019

2 - 4 years Riyadh - Saudi Arabia

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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JOB
SUMMARY
Supports
the developing and implementing an ongoing media and community relations.
Provides crisis communications assistance to properties. Ensures information to
the public and community is displayed correctly and effectively with the best
opportunities for providing business. Implements an ongoing, focused media and
community relations program.
CANDIDATE
PROFILE
Education and
Experience
•2-year degree from an accredited
university in Marketing, Business Administration, or related major; 2 years
experience in public relations, communications, or related professional area.
OR
•4-year degree from an accredited
university in Marketing, Business Administration, or related major; no
experience required.
CORE
WORK ACTIVITIES
Building Brand and Property
Awareness to Drive Revenue
•Works collaboratively with local,
regional and national resources to build awareness and increase exposure for
the property and restaurants.
•Solicits new media outlets and
travel media individuals.
•Selects the best opportunities
for the property based on market conditions and property needs.
•Uses creative selling abilities
to obtain maximum exposure through travel journalists and media outlets.
•Increases awareness within the
travel media community as well as coordinating events to gain exposures and
grow revenue in the restaurant outlets.
•Supports
the hotel s social media efforts, if applicable.
•Works with online media outlets
to promote the hotel.
•Coordinates offers and
information for all publications and inserts with regard to brand loyalty
reward mailings.
•Develops brochure and property
collateral materials.
•Participates in all property
imaging work (e.g., signage).
•Ensures consistent brand and
property message is communicated in all public relations and communications efforts.
Building Successful Relationships
•Builds and strengthens
relationships with existing and new travel writers and local media to ensure
future exposure. Activities include calls, entertainment, FAM trips, trade
shows, etc.
•Develops relationships within
community to strengthen and expand customer base for sales opportunities and
additional revenue.
•Conducts solicitation and
maintenance calls to media.
•Identifies and communicates with
distribution channels that can sell distress inventory to drive property
occupancy.
•Provides all communications channels
with creative and unique tools to assist in the public relations and
communications of the property.
•Assists property in developing
promotions for various campaigns.
Coordinating Communication
Efforts
•Provides accurate, complete and
effective communications to visiting journalists, publicity or promotions.
•Evaluates new public relations
opportunities for the property.
•Develops strategic public
relations plan for property, includes group, leisure and local efforts.
•Assists in managing individual
and group media visits.
•Coordinates community service
activities in concert with the public image and needs of the resort.
•Assists in creative print
fulfillment; ensures corporate branding standards and legal compliances are met
and incorporated into collateral.
•Supports
hotel press releases and other content for print media and electronic media.
Providing Exceptional Customer
Service
•Sets a positive example for guest
relations.
•Interacts with guests to obtain
feedback on product quality and service levels; effectively responds to and
handles guest problems and complaints.
•Observes service behaviors of employees
and provides feedback to individuals and/or managers; continuously strives to
improve service performance.
•Conducts site inspections with
visiting journalists.
Additional Responsibilities
•Keeps detailed files and records
on all matters relative to property's public materials.
•Ensures that property is
following all corporate public relations guidelines.
s.


Hotels / Hospitality

Keywords

Marketing & Public Relations Executive

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The Ritz-Carlton

Founded by J. Willard and Alice Marriott in 1927, Marriott International, Inc. is a leading global lodging company headquartered in Washington, DC in Bethesda, Maryland. It has over 6,000 properties in nearly 122 countries- Middle East & Africa (245 properties, 29 countries), Europe (512 properti es, 37 countries), United States & Canada ( 4,526 properties, 2 countries), Caribbean & Latin America (225 properties, 33 countries), and Asia-Pacific (572 properties, 21 countries). Marriott International, a FORTUNE 500 Company, started its operations in the Middle East in 1980 with Riyadh Marriott Hotel in Saudi Arabia.





Marriott’s portfolio of brands includes JW Marriott and Marriott Hotels, the flagship brand of Marriott with over 500 international locations, along with the other 30 brands. The ever-evolving and award-winning brands of the organization continue to bring in customer satisfaction by offering exceptional amenities and attentive guest care that sets the industry standards. Known as one of the ‘best employers’, Marriott maintains a work culture that puts its people first. The organization offers excellent benefits and career paths that help its employees to grow professionally and personally. Marriott International promotes innovation, diversity, teamwork and a thriving culture. Marriott International’s merger with Starwood Hotels & Resorts has strengthened its position as the best travel company in the world.



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