Marketing Senior Manager - Colas Pepsico Posted on November 7, 2019 9 - 10 years Cairo - Egypt MBA/PG Diploma in Business Mgmt(Marketing), Any Graduation. Any Nationality Send Me Jobs Like This SEND Alert Set Successfully Opening 01 Job Description EMAIL JOB SEND Email sent successfully. SHARE JOB Responsible for BU category Annual Operating Plan (AOP) execution.• Under guidance from category teams, lead equity building / thematic / platform / consumer engagement for local brands, BU specific occasions e.g., Ramadan. and localization of Global / Sector marketing programs.• Lead Refresh and Local brand Innovation development through stage gate.• Identify brand activation opportunity by matching brand s positioning with customer s positioning.• Co-develop annual brand activation manual for customer s regular promotion needs.• Lead marketing related preparation in retail summit, new customer pitch.• Develop marketing strategy, lead alignment of marketing campaigns. Partner with BU Marketing Leader to develop and roll out locally relevant campaign executions.• Ensure the right channel mix and campaign plans to optimize target consumer reach.• Lead ideation, conceptualization, and delivery of a holistic activation platform.• Build an integrated plan and execute on event planning, and activation.• Partner with marketing services teams to execute media plan including creative and media strategy.• Unlock consumption via sampling and brand visibility and promotion across BU.• Partner with Sales leads in market to ensure focus behind the right priorities and to drive the business.• Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets• Reporting on Competitor / Customer activity in partnership with local marketing Insights Agency management - Identify, review and retain the best portfolio of agencies to support the marketing agenda.job requirementsMore than 9 yearsNot Specified at leastFMCG Food and Beverage Production Company Industry FMCG / Foods / Beverages Department/Functional Area Marketing / Brand Management / Marketing Research / Digital Marketing Desired Candidate Profile Relevant university Degree & MBA with a concentration in Marketing is preferable.• A minimum of 9 years of prior Marketing experience.• Strong analytical skills.• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.• Demonstrated ability to develop and cultivate relationships.• Advanced PowerPoint and Excel skills.• Ability to effectively collaborate, communicate and influence in a matrix environment.• Creative thinking and problem solving skills.• Excellent written and oral communication skills. Keywords Marketing Senior Manager - Colas REPORT THIS JOB Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information.We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at email@example.com People Looking for Senior Marketing Manager Jobs also searched Senior Marketing Manager Jobs Sales Manager Jobs Business Development Manager Jobs Marketing Jobs Marketing Programs Jobs Sales Jobs Food Jobs Pepsico View Contact Details Contact Name/ Designation: - Website https://wuzzuf.net/jobs/p/245871-Marketing-Senior-Manager---Colas-Pepsico-Cairo-Egypt Additional Information Required Employer has requested some additional information along with your application for this job Cancel Login to Naukrigulf Continue using GOOGLE FACEBOOK All your activity will remain private or Forgot Password?