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Marketing Senior Manager - Colas

Pepsico

Posted on November 7, 2019

9 - 10 years Cairo - Egypt

MBA/PG Diploma in Business Mgmt(Marketing), Any Graduation. Any Nationality

Opening 01

Job Description

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Responsible for BU category Annual Operating Plan (AOP) execution.
• Under guidance from category teams, lead equity building / thematic / platform / consumer engagement for local brands, BU specific occasions e.g., Ramadan. and localization of Global / Sector marketing programs.
• Lead Refresh and Local brand Innovation development through stage gate.
• Identify brand activation opportunity by matching brand s positioning with customer s positioning.
• Co-develop annual brand activation manual for customer s regular promotion needs.
• Lead marketing related preparation in retail summit, new customer pitch.
• Develop marketing strategy, lead alignment of marketing campaigns. Partner with BU Marketing Leader to develop and roll out locally relevant campaign executions.
• Ensure the right channel mix and campaign plans to optimize target consumer reach.
• Lead ideation, conceptualization, and delivery of a holistic activation platform.
• Build an integrated plan and execute on event planning, and activation.
• Partner with marketing services teams to execute media plan including creative and media strategy.
• Unlock consumption via sampling and brand visibility and promotion across BU.
• Partner with Sales leads in market to ensure focus behind the right priorities and to drive the business.
• Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets
• Reporting on Competitor / Customer activity in partnership with local marketing Insights Agency management - Identify, review and retain the best portfolio of agencies to support the marketing agenda.
job requirements
More than 9 years
Not Specified at least
FMCG Food and Beverage Production


FMCG / Foods / Beverages

Desired Candidate Profile

Relevant university Degree & MBA with a concentration in Marketing is preferable.
• A minimum of 9 years of prior Marketing experience.
• Strong analytical skills.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Demonstrated ability to develop and cultivate relationships.
• Advanced PowerPoint and Excel skills.
• Ability to effectively collaborate, communicate and influence in a matrix environment.
• Creative thinking and problem solving skills.
• Excellent written and oral communication skills.

Keywords

Marketing Senior Manager - Colas

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Pepsico


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