Marketing Specialist - Freelance Remote

Magic

About the Client

Our client is a short-term rental company specializing in design-forward, curated properties with concierge-level service. They deliver elevated guest experiences and cultivate strong direct relationships with travelers. As they scale, they re investing in data-driven marketing to increase bookings, optimize rates, and grow repeat business.

Why does this role exist?

This role exists to translate revenue goals into measurable marketing outcomes by launching targeted, multi-channel campaigns that increase bookings, boost average nightly rate, and grow direct booking share. The Marketing Specialist will optimize Airbnb listings, guide content aligned to campaigns, and build retention programs that turn guests into repeat customers. They will own ROI reporting, ensuring every initiative ties directly to occupancy, rate, and rebooking performance.

The Impact you ll make

• Develop and execute multi-channel campaigns to grow bookings and revenue by season/market
• Design and run promotions to drive shoulder-season demand and repeat stays
• Align messaging, offers, and creative to revenue targets and pacing

Listing and conversion optimization

• Audit and optimize Airbnb listings (photos, descriptions, titles, positioning) to improve visibility and conversion
• A/B test thumbnails, headlines, and amenity callouts to lift CTR and booking rate
• Coordinate updated visuals and social proof (reviews, UGC) with the team

Direct booking growth and retention

• Build strategies to increase direct bookings via website/landing pages and tracked campaigns
• Create and manage email/SMS flows (pre-arrival, post-stay, rebooking, promotions)
• Partner with the team to capture, segment, and leverage guest data for loyalty and rebook campaigns

Analytics and ROI reporting

• Track and report core metrics: occupancy, average nightly rate, direct booking percentage, and campaign ROI
• Build simple dashboards and weekly/monthly reports with insights and next steps
• Collaborate with pricing/revenue management inputs to align campaigns with rate and demand strategies

Content direction and social activation

• Brief and guide content creation (reels, posts, videos) to support campaign goals
• Maintain a content calendar tied to launches, promotions, and seasonality
• Leverage micro-influencers and UGC to support conversion-oriented initiatives

Skills, Knowledge and Expertise

Required:

• 3+ years in performance/retention marketing with proven revenue impact
• Experience in hospitality, real estate, or short-term rental marketing
• Hands-on experience optimizing Airbnb/OTA listings and guest conversion funnels
• Ability to execute campaigns across Airbnb, direct website, social, and email channels
• Strong analytical skills with ROI reporting and KPI tracking
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

Your Superpowers:

• Technical: CRO, A/B testing, listing optimization, lifecycle/email marketing, UTM tracking, basic dashboarding/reporting
• Creative: Persuasive copy direction, positioning, promotions, content briefing for reels/posts/videos
• Soft skills: Sales-minded, data-driven, proactive, highly organized, collaborative, and comfortable iterating quickly

You should apply if

• You think in terms of revenue outcomes, not just content outputs
• You love testing, learning, and optimizing for conversions and ROI
• You thrive in a hospitality-minded environment where guest experience and brand matter
• You re resourceful, comfortable with ambiguity, and eager to own results end-to-end

What to expect...

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• US Time Zone - Pacific Time
• 40 hours per week