¢ Prepare a marketing plan for presentation and communication to Management and provide input to the Company s strategic planning.
¢ Advise Senior Management of future marketing opportunities and projects by keeping a vigilant market scan.
¢ Provide monthly reports and updates to the CEO about the Marketing activities of the Company.
¢ Analyze and Control expenditures of Department to conform to budgetary requirements.
¢ Maintain strong interaction with prospective clients, set expansion targets and coordinate with Management to develop a strategy to win new clients.
¢ Identify and establish contact with potential new vendors, exhibition organizers, and media.
¢ Generate leads through Campaigns, Launch Events, Newsletters, Print Ads, Digital Ads, Social Media, Website
¢ Engage with previous media contacts to develop relationship and increase media coverage for company
¢ Develop and Enhance Social Media presence
¢ 3 posts per week, per platform
¢ Creation of monthly content calendar/monthly report
¢ Branding template for posts
¢ Images for special occasions
¢ Develop and Implement Public Relations Activities
¢ Press Releases
¢ Editorial/Award Features
¢ Media Support at Events/Exhibitions
¢ Interviews & Commentaries
¢ Prepare company information and documents for presentation to potential clients
¢ Promote the company by demonstrating professionalism and efficiency in all business correspondences and dealings.
¢ Collaborate with the Sales to analyze market trends and feedback to develop/strengthen marketing activities
¢ Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
¢ Collaborate with the Sales Manager to conduct marketing research across the territory to gain an understanding of current market trends in media/advertising/launches
¢ Develop and implement formal marketing and communications strategies.
¢ Evaluate and identify company capabilities in order to maximize self-exposure and generate client awareness and interest.
¢ Establish and maintain consistent corporate image across all activities. Ensure awareness of and adherence to the company s brand and visual identity guidelines.
¢ Provide support to the graphic designer for the design and creation of company brochures for distribution at exhibitions and other events.
¢ Develop corporate presentations according to company corporate image guidelines.
¢ Act as a Value Engineer for Marketing to Source and manage the production of promotional material and media to include current company information, accurate project details and company corporate identity.
¢ Identify upcoming events & recommend Company event participation.
¢ Ensure establishment of vendor/media database that is regularly updated.
¢ Maintain an updated and complete marketing projects database.
¢ Consolidate projects information from various disciplines according to preset enhancement committee procedure for the design and production of leaflets
¢ Follow up and coordinate with photographer/videographer to capture all stages of company projects during construction and up to completion. Maintain a database of project photographs.
¢ Design and produce a monthly corporate newsletter for distribution to company customers and employees.
¢ Prepare and issue press releases on new projects and other activities / events in coordination with Management.
¢ Organize and maintain archive of company related publications and marketing activities.
¢ Provide necessary support materials to employees from various disciplines, including proposals, graphic materials for presentations, brochures, and general information about company.
¢ Coordinate all necessary arrangements for participation in seminars and exhibitions (registration, booth theme and design, poster and artwork design, handouts, invitation cards,
¢ presentations, brochure printing, hostess briefing etc.)
¢ Ensure the standardization of all promotional materials.
¢ Ensure that all printing materials meet standards of quality in appearance and content.
¢ Maintain corporate identity and branding in all written and verbal communications and materials for distribution internally as well as externally.
¢ Complete performance appraisals for the Marketing Department as well as a self-appraisal. Present analysis and recommendations to CEO, with the goal of identifying career path evolution, enhancing team motivation and team productivity for the Marketing Team.
¢ Enforce learning culture for marketing team to enhance performance and increase the level of knowledge. Assess gap in employee skills and request necessary training and development paths.
¢ Provide information, advice and guidance to employees within the Department to enhance Department performance and work as a team to meet Department and Company objectives.