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Marketing Specialist Hospitality

Binghatti Holding

Posted on July 5, 2018

1 - 2 years Dubai - United Arab Emirates

Any Nationality

Opening 01

Job Description

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• Prepare a marketing plan for presentation and communication to Management and provide input to the Company s strategic planning.
• Advise Senior Management of future marketing opportunities and projects by keeping a vigilant market scan.
• Provide monthly reports and updates to the CEO about the Marketing activities of the Company.
• Analyze and Control expenditures of Department to conform to budgetary requirements.
• Maintain strong interaction with prospective clients, set expansion targets and coordinate with Management to develop a strategy to win new clients.
• Identify and establish contact with potential new vendors, exhibition organizers, and media.
• Generate leads through Campaigns, Launch Events, Newsletters, Print Ads, Digital Ads, Social Media, Website
• Engage with previous media contacts to develop relationship and increase media coverage for company
• Develop and Enhance Social Media presence
• 3 posts per week, per platform
• Creation of monthly content calendar/monthly report
• Branding template for posts
• Images for special occasions
• Instagram
• Facebook
• Twitter
• YouTube
• Develop and Implement Public Relations Activities
• Press Releases
• Editorial/Award Features
• Media Support at Events/Exhibitions
• Interviews & Commentaries
• Prepare company information and documents for presentation to potential clients
• Promote the company by demonstrating professionalism and efficiency in all business correspondences and dealings.
• Collaborate with the Sales to analyze market trends and feedback to develop/strengthen marketing activities
• Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
• Collaborate with the Sales Manager to conduct marketing research across the territory to gain an understanding of current market trends in media/advertising/launches
• Develop and implement formal marketing and communications strategies.
• Evaluate and identify company capabilities in order to maximize self-exposure and generate client awareness and interest.
• Establish and maintain consistent corporate image across all activities. Ensure awareness of and adherence to the company s brand and visual identity guidelines.
• Provide support to the graphic designer for the design and creation of company brochures for distribution at exhibitions and other events.
• Develop corporate presentations according to company corporate image guidelines.
• Act as a Value Engineer for Marketing to Source and manage the production of promotional material and media to include current company information, accurate project details and company corporate identity.
• Identify upcoming events & recommend Company event participation.
• Ensure establishment of vendor/media database that is regularly updated.
• Maintain an updated and complete marketing projects database.
• Consolidate projects information from various disciplines according to preset enhancement committee procedure for the design and production of leaflets
• Follow up and coordinate with photographer/videographer to capture all stages of company projects during construction and up to completion. Maintain a database of project photographs.
• Design and produce a monthly corporate newsletter for distribution to company customers and employees.
• Prepare and issue press releases on new projects and other activities / events in coordination with Management.
• Organize and maintain archive of company related publications and marketing activities.
• Provide necessary support materials to employees from various disciplines, including proposals, graphic materials for presentations, brochures, and general information about company.
• Coordinate all necessary arrangements for participation in seminars and exhibitions (registration, booth theme and design, poster and artwork design, handouts, invitation cards,
• presentations, brochure printing, hostess briefing etc.)
• Ensure the standardization of all promotional materials.
• Ensure that all printing materials meet standards of quality in appearance and content.
• Maintain corporate identity and branding in all written and verbal communications and materials for distribution internally as well as externally.
• Complete performance appraisals for the Marketing Department as well as a self-appraisal. Present analysis and recommendations to CEO, with the goal of identifying career path evolution, enhancing team motivation and team productivity for the Marketing Team.
• Enforce learning culture for marketing team to enhance performance and increase the level of knowledge. Assess gap in employee skills and request necessary training and development paths.
• Provide information, advice and guidance to employees within the Department to enhance Department performance and work as a team to meet Department and Company objectives.


Banking / Financial Services / Broking

Desired Candidate Profile


• Good planning, organization and presentation capability.
• Demonstrated ability to manage a team of employees to achieve objectives.
• Strong understanding of marketing and Marketing strategies. Knowledge of the industry, the business and market trends.
• Possess drive and motivation to continuously explore and identify new opportunities for business growth and development.
• Experience in Marketing, customer communication, exposure to projects and planning are all considered as assets.
• Ability to recognize business opportunities. Presentation and marketing skills.
• Research and analysis.
• Strong languages skills

Keywords

Public relations Social media Hospitality Strategic planning Corporate identity Training and Development Marketing research Senior management Marketing Marketing planning

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Binghatti Holding


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