Marketing Specialist

Client of NADIA Global

We are seeking an experienced Email & WhatsApp Marketing Specialist to lead and execute our customer communication strategy across email and WhatsApp channels. This role is responsible for building high-performing campaigns, automated lifecycle journeys, and personalized messaging strategies that drive conversion, retention, and customer lifetime value. You will collaborate closely with design, copy, e-commerce, performance marketing, and analytics teams to deliver timely, relevant, and revenue-generating communications across key customer touchpoints.

Key Responsibilities:

• Campaign Planning & Execution (Email & WhatsApp) Plan, build, schedule, and execute weekly and monthly campaigns (promotions, product launches, seasonal moments, key commercial events). Own and manage the campaign calendar in alignment with commercial and performance marketing priorities. Develop segmented and personalized messaging based on customer behavior, purchase history, and lifecycle stage. Ensure campaigns follow deliverability best practices, mobile-first design principles, and brand consistency standards.
• Automation & Lifecycle Journeys Build and continuously optimize automated customer journeys, including: Welcome series Browse abandonment Cart abandonment Post-purchase journeys (upsell, cross-sell, reorder reminders) Review & UGC requests Winback and reactivation flows Loyalty / VIP programs Continuously improve automation performance to increase engagement, conversion, and reduce churn.
• Segmentation & Personalization Create and manage advanced customer segments (RFM, new vs. returning, high-intent, VIP, category affinity, inactive customers). Implement dynamic content and personalized product recommendations to increase relevance and revenue. Collaborate with BI/Analytics teams to enhance data structure, targeting logic, and customer insights.
• Performance Tracking & Optimization Track, analyze, and report on key KPIs across email and WhatsApp, including: Revenue & conversion rate Open rate & CTR Unsubscribe rate Deliverability, bounce rate & spam complaints WhatsApp opt-in rate, click-to-purchase rate, and response rate Conduct A/B testing (subject lines, creative, CTAs, offers, segmentation, send times). Provide monthly performance insights with clear, data-driven recommendations.