Marketing Specialist

MANN+HUMMEL

Main Tasks

• Support the creation and execution of offline marketing plans for multiple MANN+HUMMEL Automotive Aftermarket brands within the defined region in line with strategic objectives.
• Coordinate and execute offline marketing activities across the region, ensuring campaigns are delivered on time and within budget.
• Develop end-to-end offline campaigns including planning, activation, and performance analysis.
• Prepare and review marketing content, newsletters, materials, product information, and promotional merchandise for targeted audiences.
• Manage and track marketing/promotional items to support sales teams and strengthen brand visibility.
• Coordinate advertising and promotional activities across traditional channels such as print, billboards, radio, magazines.
• Organise and support events including distributor conferences, product days, Tec Days, training events, and customer activations.
• Plan and manage trade show participation, including booth design, branding concepts, supplier coordination, and onsite execution.
• Act as a Brand Guardian by ensuring consistent usage of brand identity and guidelines across all materials.
• Coordinate with creative, media, and event agencies for design development, content creation, production, and campaign rollouts.
• Support digital activities such as social media content scheduling, basic website updates, and coordination with digital agencies.
• Track and report digital analytics through monthly dashboards.
• Monitor, evaluate, and prepare performance reports on overall marketing activities, including ROI analysis of campaigns and events.
• Gather and consolidate competitor intelligence (pricing, product range, promotions, retail presence, SWOT inputs) for the marketing information system.
• Support CRM activities by updating leads, generating reports, and contributing to new lead generation from offline initiatives.
• Assist in preparing product releases, product photography, and creative assets for offline and digital use.