Marketing Specialist / Lead B2C

Technogym

We are looking for an enthusiastic and results-driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.

STRATEGIC PLANNING & MARKET ANALYSIS

Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.

Define the customer segmentation and positioning strategy.

DIGITAL MARKETING & E-COMMERCE GROWTH

Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).

Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.

Optimize e-commerce sales funnel, customer journey, and UI/UX experience.

Leverage email marketing & CRM automation for customer retention.

ASPIRATIONAL BRAND & CONTENT STRATEGY

Develop compelling brand messaging and storytelling across all touchpoints.

Oversee the creation of content marketing (blogs, videos, influencer partnerships).

Align campaigns with the brand s tone of voice and visual identity.

OMNICHANNEL MARKETING & RETAIL SUPPORT

Ensure consistent brand experience across online and offline channels.

Support retail marketing through boutiques activations, promotions, and POS materials.

Develop local marketing initiatives for boutiques and pop-ups.

CUSTOMER ENGAGEMENT & RETENTION

Implement loyalty programs and referral strategies.

Leverage CRM data for personalized campaigns and lifecycle marketing.

Monitor and improve customer satisfaction & brand advocacy.

PARTNERSHIPS & INFLUENCERS MARKETING

Collaborate with ambassadors, influencers, and brand partners.

Develop co-marketing partnerships with relevant brands and communities.

BUDGET & ANALYTIC PERFORMANCE TRACKING

Manage the marketing budget efficiently to maximize ROI. Monitoring campaign performance and making data-driven decisions. Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).

Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.