Marketing Supervisor

Confidential Company

Provides support the development and execution of marketing initiatives that enhance brand visibility, drive product trials, and strengthen consumer engagement. This role will manage all brand events, exhibitions, in-store activations, mini-mart promotions, and trade marketing activities to ensure consistent brand presence across channels.

• Plan, organize, and execute brand events, product launches, roadshows, and mini-mart promotions.
• Manage end-to-end event logistics, including vendor sourcing, booth design, staffing, and on-ground setup.
• Coordinate sampling activities to increase consumer engagement and product trials.
• Ensure brand guidelines are consistently applied across all event materials.
• Lead the company’s participation in industry exhibitions and trade fairs.
• Liaise with event organizers, agencies, and internal teams to ensure timely preparation.
• Manage exhibition budgets and track ROI for each event.
• Develop and implement in-store visibility initiatives for dairy and juice categories.
• Coordinate with sales teams to schedule mini-mart and supermarket promotions.
• Monitor execution quality, POSM placement, and adherence to planograms
• Track performance of promotions and provide insights for improvement.
• Manage event and activation budgets efficiently within the assigned monthly limit.
• Provide timely reports on activities, KPIs, costs, and consumer feedback.
• Analyze activation results and recommend strategies for higher conversion and visibility.
• Work closely with the Marketing Manager to align on brand objectives and campaign plans.
• Collaborate with Sales, Supply Chain, and Finance for smooth execution of activities.
• Coordinate with creative agencies for design and production of promotional materials.