MarTech Specialist
eyewa
Employer Active
Posted on 20 May
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Own end-to-end implementation and maintenance of our MMP (Branch) including deep linking, web-to-app journeys, deferred deep links, and event tracking
Manage CAPI integrations across Meta, Snapchat, and TikTok via our CDP (Journify), ensuring signal quality, event match rates, and data freshness
Build and maintain event schemas in collaboration with developers and analytics partners - aligning app and web tracking across platforms
Audit and QA conversion events regularly across channels to catch discrepancies, misattribution, or signal loss
Support UTM governance, pixel management, and tag audits across paid channels
Work closely with BI, engineering, and media buying teams to ensure reporting data is reliable and actionable
Identify gaps in the martech stack and build business cases for new tools or integrations
Stay current on platform-level changes (e.g. iOS privacy updates, Meta CAPI enhancements, Google consent mode) and proactively assess impact
Desired Candidate Profile
3 5 years in a martech, ad ops, or technical marketing role - ideally in e-commerce or app-first environments
Hands-on experience with an MMP (Branch, Adjust, or AppsFlyer)
Working knowledge of CAPI / server-side event integration
Familiarity with tag management (GTM), pixel setup, and event debugging tools
Strong analytical mindset - comfortable working with raw data, spotting anomalies, and building structured reports
Ability to communicate technical concepts clearly to both engineering and non-technical stakeholders
GCC market experience is a plus
Company Industry
Department / Functional Area
Keywords
- MarTech Specialist
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eyewa
About the Role We're looking for a MarTech Specialist to own the technical infrastructure behind our performance marketing stack. You'll sit at the intersection of data, engineering, and media - ensuring our tracking, attribution, and measurement systems are accurate, integrated, and built to scale across our GCC markets.
https://career.eyewa.com/apply/94d9389a-48e0-4367-bcfc-14be3fe4605d
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