Media Buyer & Digital Marketer Insignia Homes Properties

We are looking for a performance-focused Media Buyer & Digital Marketer to plan, execute, and optimize paid advertising and digital marketing initiatives across multiple platforms. The ideal candidate is data-driven, creative, and capable of managing end-to-end digital campaigns while supporting brand growth and lead generation.

Media Buying & Paid Advertising

• Plan, launch, and manage paid campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other platforms

• Optimize campaigns to improve CPL, CPA, ROAS, CTR, and conversion rates

• Conduct audience research, targeting, and retargeting strategies

• Perform A/B testing on creatives, copy, and landing pages

• Monitor daily budgets and ensure efficient ad spend

• Prepare weekly and monthly performance reports

Digital Marketing

• Develop and execute digital marketing strategies aligned with business goals

• Coordinate content and creatives with design and marketing teams

• Manage funnels, lead generation campaigns, and landing pages

• Track performance using analytics tools and insights dashboards

• Support email marketing, WhatsApp campaigns, and CRM integrations

• Improve brand presence and online visibility

Analytics & Optimization

• Analyze data to identify trends, insights, and opportunities

• Implement conversion tracking and pixels

• Continuously test and refine marketing strategies

Requirements

• Proven experience as a Media Buyer or Digital Marketer

• Strong knowledge of paid advertising platforms and digital tools

• Analytical mindset with strong reporting skills

• Ability to manage multiple campaigns and deadlines

• Excellent communication and coordination skills

• Proficiency in Google Sheets / Excel and analytics tools