Media Buyer

WeLyra

Job Description

Develop and execute media buying strategies across various channels (digital, social media, TV, radio, print, and outdoor).

Analyze target audiences, market trends, and media performance metrics to guide ad placements.

Negotiate with media vendors to secure optimal pricing, placement, and added value.

Monitor and optimize campaigns for performance, ensuring alignment with brand objectives and budgets.

Collaborate with the marketing and creative teams to develop cohesive campaigns and ensure consistent messaging.

Prepare performance reports and provide insights for future media planning and buying decisions.

Stay updated on industry trends, new media opportunities, and emerging technologies.

Job Requirements

Setting Meta Campaigns and Google ads. 

 Use of appflyer to interpret campaign results.

 Worked in E-Commerce and Egypt market.Bachelor’s degree in Marketing, Advertising, Communications, or related field.

3+ years of proven experience in media buying (digital and/or traditional).

Strong analytical and negotiation skills.

Proficiency in media buying tools, analytics platforms, and ad management systems (e.g., Google Ads, Meta Ads Manager).

Excellent communication and organizational abilities.

Ability to work under pressure and manage multiple campaigns simultaneously.