Media Manager

Big Ticket

Overall Responsibilities

• Own the end-to-end paid media strategy across TV, OOH, digital, social, and partnerships. Translate business objectives into clear media priorities and success criteria.
• Drive sustained improvement in digital performance media efficiency and scale (search, social, programmatic, video). Lead a structured optimisation approach across audiences, creative, bidding, and budget allocation.
• Use GA4, platform reporting, and analytical tools to prioritise high-impact optimisation opportunities. Maintain disciplined daily monitoring of digital performance to spot risks early and trigger corrective action with partners.
• Act as the primary internal owner of media agency relationships, sharing end-to-end accountability for delivery. Set clear briefs and success criteria, ensuring clear value from agency scope and resourcing.
• Lead pacing, prioritisation, and budget reallocation with evidence-based recommendations. Use tracking data and analytics to shape scenarios, test agendas, and budget phasing for the monthly Brand & Performance Media planning cycle.
• Own how first-party audiences are applied across digital formats. Partner with the Digital Marketing Analyst and CRM teams to translate insight into actionable audiences and define suppression strategies to reduce waste.
• Work closely with the Digital Marketing Analyst and Insights team to ensure robust tracking across brand and performance media. Use analytical tools for diagnostics and investment decisions.

Skills Required

• Proven experience managing integrated paid media strategies across brand and performance channels, with deep knowledge of Paid Search, Social, Display, Video, TV, and OOH.
• Strong analytical capability, specifically in developing and interpreting GA4 dashboards, reviewing platform reporting (Meta/Google), and translating insights into commercial action.
• Demonstrated success in managing agency relationships within a collaborative, co-owned accountability model.
• High commercial literacy, with a track record of managing budgets, ROI, and efficiency trade-offs.
• Commercial ownership, evidence-led judgement, continuous learning mindset, and the ability to work collaboratively across Brand, CRM, and Analytics functions.
• Experience with attribution, incrementality testing, or Media Mix Modelling (MMM).