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Job Description
Roles & Responsibilities
Develop and implement comprehensive e-commerce media strategies across various platforms (e.g., Google Ads, Meta Ads (Facebook/Instagram), Amazon Ads, TikTok, Pinterest, programmatic, affiliate marketing) to drive traffic, conversions, and customer acquisition.
Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies.
Collaborate with marketing, sales, and product teams to align media strategies with overall business goals and product launches.
Manage and forecast media budgets effectively, ensuring optimal allocation and ROI.
- Campaign Execution & Optimization:
Plan, set up, and launch paid media campaigns across identified platforms, including keyword research, audience targeting, ad copy creation, and landing page optimization.
Continuously monitor campaign performance, analyze data, and provide actionable insights for optimization.
Implement A/B testing strategies for ad creatives, landing pages, bidding strategies, and audience segments to improve efficiency and effectiveness.
Ensure campaigns are tracking correctly and reporting accurately.
- Performance Analysis & Reporting:
Develop and maintain robust reporting dashboards to track key performance indicators (KPIs) such as ROAS, CPA, CTR, conversion rates, and spend efficiency.
Provide regular, insightful performance reports to stakeholders, highlighting successes, challenges, and recommendations.
Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, Shopify Analytics) to understand customer journeys and identify areas for improvement.
- Team Collaboration & Leadership:
Collaborate with creative teams to develop compelling ad assets and messaging tailored for specific platforms and audiences.
Work closely with the e-commerce team to ensure a seamless customer experience from ad click to conversion.
Stay abreast of industry trends, platform updates, and emerging technologies in the digital media space.
Desired Candidate Profile
Bachelor's or higher degree in Marketing, Business Administration, or any relevant field.
1-3 years of relevant work experience in of proven experience managing and optimizing paid media campaigns specifically for e-commerce businesses.
Strength in leadership, strategic and analytical thinking
Excellent interpersonal and communication skills
Company Industry
Department / Functional Area
Keywords
- Media Manager
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Procter & Gamble
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always , Ariel , Gillette , Head & Shoulders , Herbal Essences , Oral-B , Pampers , Pantene , Tampax and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more.
https://pg.wd5.myworkdayjobs.com/en-US/1000/job/DUBAI-GENERAL-OFFICE/Media-Manager_R000151272