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Job Description
Roles & Responsibilities
Create outstanding customer experiences by orchestrating omnichannel engagements and delivering personalized content ensuring the right message reaches the right customer through the right channel at the right time, aligned with their specific journey and needs.
Experimenter for different engagement models.
Continuously assessing Customer Experience (CX), promptly attending to Customer feedback and suggestions.
Identify engagement gaps and opportunities for deeper customer connection and continuously evaluate channel mix effectiveness and recommend improvements.
Manage the deployment and performance of digital channels (email, webinars, portals, remote detailing ).
Promote a customer-first mindset by continuously assessing and improving HCP satisfaction.
Implement structured feedback mechanisms including surveys, interviews, and analytics to effectively capture the voice of the customer.
Contribute to initiatives that address pain points and enhance the overall experience across touchpoints.
Leverage analytics dashboards and KPIs to monitor campaign performance and ROI.
Participate in the creation, localization, and deployment of scientific and promotional content across channels.
Ensure content is tailored to HCP needs, compliant with regulatory standards, and optimized for performance.
Follow all adverse events guidelines and Code of Conduct Guidelines as promoted by Novartis.
Demonstrate behavior in accordance with Novartis code of practice.
Provide and discuss scientific knowledge and on label medical data relevant to the Therapy Area with HCPs.
Provide scientific and educational information to HCPs on specific patient critical issues.
Involve HCPs when a need is identified to provide support / advice / participate in specific.
Medical and scientific activities e.g. education of HCPs, etc.
Follow governance frameworks for omnichannel execution, ensuring consistency, quality, and compliance.
Participate as necessary in audits, reviews, and regulatory inquiries related to engagement activities.
Desired Candidate Profile
Bachelor s degree in Life Sciences, Pharmacy, Business, or Marketing. Advanced degree, master s in digital marketing is a strong asset.
Fluent in English (written and spoken).
French and/or Arabic proficiency is a plus.
3 5 years of experience in pharmaceutical sales, marketing, digital engagement, or account management.
Proven success in leading cross-functional initiatives and managing complex stakeholder networks.
Experience with digital marketing, CRM, and data-driven decisions is a plus.
Company Industry
- Medical
- Healthcare
- Diagnostics
- Medical Devices
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Omnichannel Engagement Specialist
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Novartis
As Novartis continues its journey to become a fully customer-centric, digitally enabled pharmaceutical leader, the Omnichannel Engagement Specialist plays a critical role in transforming how we engage with healthcare professionals (HCPs).