Performance Marketing Specialist

Confidential Company

Employer Active

Posted 37 min ago

Experience

6 - 10 Years

Job Location

Remote (Company based out of Dubai - United Arab Emirates (UAE))

Education

Any Graduation

Nationality

Any Arab National

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Campaign Management

  • Plan, launch, and scale high-performing campaigns across Google, Meta, TikTok, Snapchat, Programmatic platforms, and Apple Search Ads.
  • Manage end-to-end performance for web and app funnels, ensuring optimized ROAS and growth-oriented execution.

Attribution & Tracking

  • Implement and manage Mobile Measurement Partners (AppsFlyer, Adjust, Branch) for accurate tracking and attribution.
  • Oversee GA4, GTM (client & server-side), and Google Merchant Center with advanced event and conversion tracking.
  • Expert in Server-Side Tracking, Conversion API integrations, Pixel debugging, and Tag audits.

Feed & Catalogue Management

  • Manage and optimize product feeds and dynamic catalogues across Google Merchant Center, Meta Commerce, TikTok, and other ad platforms.
  • Identify and resolve feed issues, ensuring data accuracy and automation for campaign scalability.
  • Collaborate with product and tech teams to maintain structured, high-quality feeds that enhance performance outcomes.

CRO & Conversion Optimization

  • Conduct in-depth CRO audits for landing pages, e-commerce funnels, and app user journeys.
  • Utilize heatmaps, funnel analytics, and A/B testing to provide actionable insights and creative/UX recommendations.

Automation, AI & Dashboarding

  • Design and automate performance dashboards using Looker Studio, Supermetrics, Zapier, or n8n.
  • Integrate AI-driven optimization and predictive analytics to enhance campaign efficiency and improve ROAS.

Strategy & Growth

  • Develop and execute full-funnel media strategies focused on CPA, ROAS, and LTV optimization.
  • Analyze market trends, audience insights, and scaling opportunities across GCC markets to drive growth.

Desired Candidate Profile

  • 8 years of hands-on experience in digital performance marketing across web and app ecosystems.
  • Demonstrated success in planning and managing multi-channel paid media campaigns across GCC markets.
  • Deep technical proficiency in feed management, attribution, analytics, and automation workflows.
  • Highly analytical and solution-oriented, with a proven ability to drive scalable and measurable performance results.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

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Confidential Company