Performance Marketing Specialist (Paid Social)
eyewa
Posted on 20 May
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Experience
4 - 9 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Manage and optimise paid campaigns across Meta, Snap, and TikTok to meet KPIs.
Drive installs and in-app conversions with app marketing strategies.
Track and analyse performance using GA4, MMPs, and performance models (Excel/Sheets).
Conduct audience analysis, segmentation, and A/B testing to improve targeting and conversions.
Set up and optimise Pixels/APIs for accurate tracking and event management.
Collaborate with creative, analytics, and product teams to refine the campaign strategies.
Apply advanced measurement methods (incrementality tests, lift studies, conversion tracking).
What We re Looking For:
4+ years of experience in paid media or performance marketing, with a strong focus on paid social channels.
Hands-on experience managing campaigns on Meta, TikTok, and Snapchat.
Strong knowledge of audience behaviour analysis, optimisation techniques, and best practices.
Proficiency in GA4 and performance analysis.
Familiarity with ad creative production and best practices for ad formats.
Desired Candidate Profile
4+ years of experience in paid media or performance marketing, with a strong focus on paid social channels. Hands-on experience managing campaigns on Meta, TikTok, and Snapchat. Strong knowledge of audience behaviour analysis, optimisation techniques, and best practices. Proficiency in GA4 and performance analysis. Familiarity with ad creative production and best practices for ad formats.
Company Industry
Department / Functional Area
Keywords
- Performance Marketing Specialist (Paid Social)
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