Performance Marketing Specialist (Paid Social)

eyewa 

Posted on 20 May

Experience

4 - 9 Years

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Manage and optimise paid campaigns across Meta, Snap, and TikTok to meet KPIs.

Drive installs and in-app conversions with app marketing strategies.

Track and analyse performance using GA4, MMPs, and performance models (Excel/Sheets).

Conduct audience analysis, segmentation, and A/B testing to improve targeting and conversions.

Set up and optimise Pixels/APIs for accurate tracking and event management.

Collaborate with creative, analytics, and product teams to refine the campaign strategies.

Apply advanced measurement methods (incrementality tests, lift studies, conversion tracking).

What We re Looking For:

4+ years of experience in paid media or performance marketing, with a strong focus on paid social channels.

Hands-on experience managing campaigns on Meta, TikTok, and Snapchat.

Strong knowledge of audience behaviour analysis, optimisation techniques, and best practices.

Proficiency in GA4 and performance analysis.

Familiarity with ad creative production and best practices for ad formats.

Desired Candidate Profile

4+ years of experience in paid media or performance marketing, with a strong focus on paid social channels. Hands-on experience managing campaigns on Meta, TikTok, and Snapchat. Strong knowledge of audience behaviour analysis, optimisation techniques, and best practices. Proficiency in GA4 and performance analysis. Familiarity with ad creative production and best practices for ad formats.

Company Industry

Keywords

  • Performance Marketing Specialist (Paid Social)

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