Performance Marketing Specialist Majid Al Futtaim

ROLE SUMMARY

• Responsible for the briefing, coordination, and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing and Communications strategy.
• Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
• Coordinate and implement in-store campaigns with visual merchandiser in alignment with Operations and ensure smooth and timely roll out of the same.
• Support in planning and execution of regional brand campaigns together with the content team for local implementation.
• Maintain marketing spend per brand to ensure accurate book-keeping and optimal utilization in line with overall Marketing budget.
• Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
• Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.
• Support in building clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging.