Performance Marketing Specialist OnTime Group

Employer Active

Posted 3 min ago

Experience

1 - 2 Years

Monthly Salary

AED 6,000 - 7,000 ($1,621 - $1,891)

Job Location

Dubai - United Arab Emirates (UAE)

Education

Bachelor of Arts

Nationality

Any Arab National

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities


  • Creativity: Brings fresh, practical campaign ideas (copy, visuals, offers) and tests at least two new concepts each week, sharing what worked and what didn’t.
  • Own performance marketing end-to-end: Plan, launch, and scale Google Ads (Search, PMax, YouTube) and Meta (Lead / Click-to-WhatsApp / Traffic) for Mainland, Free Zone, and priority PRO services.
  • Harvest real intent: Build keyword clusters around licensing types, trade names, costs, timelines, banking, and visas; maintain clean negatives and test match types methodically.
  • AI-powered production: Use gen-AI (for drafts and ideation) to accelerate Arabic/English ad copy, hook testing, audience research, creative briefs, and reporting summaries—always fact-checked and on-brand.
  • Attribution & analytics: Implement GA4 and GTM, including pixels and UTMs, to track enhanced & offline conversions (CRM/WhatsApp), tying spend to qualified leads and paid clients.
  • Lead ops: Own speed-to-lead and routing with sales; design WhatsApp templates, quick replies, and follow-ups to improve show and close rates.
  • Budget pacing & forecasting: Keep CPL/CPQL and CAC payback within guardrails; communicate risks and next steps weekly.
  • Compliance first: Follow UAE advertising standards and platform policies; no vague claims, clear, verifiable benefits only.
  • Stakeholder management: Align weekly with Sales/Operations/GM on goals, risks, and next actions & turn feedback into actions.
  • Social listening, literacy, and close competitor monitoring.

Desired Candidate Profile

  • 3–6 years of hands-on performance marketing experience inside a UAE business setup/PRO company (or a portfolio that proves equivalent depth).
  • You personally and independently ran Google Search + Meta ads to hit CPL/CPQL targets.
  • Native Arabic copywriting that converts; strong English for LPs and reporting.
  • Solid GA4/GTM, UTMs, enhanced conversions, and offline conversion setup + debugging.
  • Practical Conversion Rate Optimization experience (forms, trust signals, load speed, WhatsApp flows) with measurable lifts.
  • First-hand involvement with CRM Tools set-up, implementation, and maintenance.
  • Content Creation skills, and the ability to create Reels and posts independently.
  • Excellent communication skills and ability to visualize and present ideas cohesively.

Nice-to-haves (great, not mandatory)


  • Design literacy: Canva/Figma/Adobe basics for quick edits, Arabic typography sense, simple motion (CapCut/After Effects), and image upscaling/cleanup.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Conversion Rate Optimization
  • Digital Marketing
  • Google Ads
  • Performance Marketing Manager
  • Digital Marketing Specialist
  • Digital Advertising Specialist
  • Paid Advertising
  • Campaign Management
  • Performance Marketing Analyst

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OnTime Group

Government Relations, Business Setup, Property Registration, Health Care, Weqayati Medical Fitness for Residency

Akram Abdelmonem - NA

Business Village Deira PO Box NO: 12627, Dubai, United Arab Emirates (UAE)