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Planning Director

Client of MCG Associates

Posted on March 14, 2018

2 - 3 years Dubai - United Arab Emirates

Any Nationality

Opening 01

Job Description

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The Role
As the Director of Planning you ll work closely with the ECD and MD to help build and run the strategy for key accounts and also develop the overarching strategy for new business pitches. You ll ensure the strategy of the creative is on brief and also break down the client s problems and inherently understand their needs, and the brand's consumer needs.
Key Responsibilities
• Analyse the target audience and shape the creative, based on results
• Build compelling narratives from insights and data collected
• Deeply understand client s problems
• Help create and shape strategic function of the creative department
• Lead strategy discussion with clients
• Keep abreast of emerging behaviors and technologies
• Run inspiring internal briefing sessions
• Work closely with the creative team to ensure ideas are on-brief
• Handle a number of projects at any one time and work well under pressure
The Candidate
We are looking for someone talented and strategic to fill this role. Someone who has fantastic interpersonal skills and someone who can deeply understand a client s problems and tease out critical information from client interactions and research before translating them for the creative teams. You will have an innate understanding of the industry and how to strategically lead the creative teams to ensure the ideas are on brief. You will develop strategic approaches for a range of channels and executions- for ATL, BTL and integrated campaigns.
Skills & Qualifications
• A strong passion for the creative industries
• Prior experience leading the strategy for pitches
• Previous advertising experience
• Innate understanding of industries and consumer behaviors
• Experience developing strategy for wide range of creative initiatives
• An articulated and compelling storyteller.


Real Estate

Corporate Planning / Consulting / Strategy / M&A

Keywords

advertising agency Ideas Agile Interpersonal skills Key accounts Director Time Target Research Managing Director

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